Benefits of smart messaging
Higher conversion rates
Lower costs
Higher ROI

Different types of smart messaging campaigns

Transactional alerts

Send event-driven transactional notifications to customers straight from your backend system using APIs


Setup a sequence of scheduled messages that can be triggered by user events e.g. a new registration


Schedule recurring campaigns with engaging content to nurture your customer relationships

Broadcast message

Send out a broadcast instantly to some or all of your users

Personal messages

Customize your campaigns based on profile attributes or engagement history of each individual user

Targeted promotions

Run targeted promotions to cross-sell and upsell services to selectively identified engaged user segments

Advanced features of smart messaging campaigns

Embed rich media

Include emojis, images, audio and video in your content to have just the right impact on the recipient

Interactive messages

Each outbound message can be the start of a new conversation with clickable interactive elements

Smarter call-to-action

Add smarter call-to-action links that initiate a conversation with bots to provide additional details

Tool integrations

Works seamlessly with your existing marketing tools to exchange contacts, messages and campaigns

Get Started

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to