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Presenters

Srinivas B Vijayaraghavan - VP Marketing
Srinivas B Vijayaraghavan
VP Marketing
LinkedIn
Kunal Talreja
Kunal Talreja
Product Leader at Gupshup
LinkedIn

Notes

In today’s episode of the Conversational Messaging Podcast, Gupshup’s Product Leader, Kunal Talreja, joins VP Marketing Srinivas to discuss how the Gupshup IP Messaging (GIP) empowers a no-app, no-call, and no-store visit approach, the most convenient customer service for brands and customers. Tune in to listen to how less is more!
The Gupshup IP Messaging
Kunal explained the power of the GIP, a platform that transforms one-way messages into two-way conversations. GIP eliminates inconvenient processes that require customers to call the brands, install applications, or visit the stores. By just clicking a link embedded in messages, customers can start transacting using automated customer service powered by smart bots.
Accessing Everything at Home
Digitising and automating customer processes should be a norm for brands, especially now, given the restrictions due to COVID-19. It’s a convenient and smart move for brands, irrespective of the industry they’re in—retail, banking, or even car dealerships. The customer should not have to go to stores, banks, or showrooms for processes they can complete by just scanning a QR code or clicking a link to collect their information and proceed with the process. With just a click, everything they need should be delivered right to their homes.
Personalized, 24/7 Customer Service
The GIP offers countless possibilities—customer experience improves significantly, from reaching resolution bots 24/7 to getting a more personalised customer experience. For the brands, it’s quick and easy as they only have to provide the template for messaging and provide the functionalities (i.e. report fraud, file a complaint, apply for a loan, purchase a product, etc.). With GIP, the messaging channel doesn’t stay a messaging channel; it becomes a marketplace where brands could expand and reach a wider audience.
It gives a competitive advantage to small retailers and SMEs to have their own digital store in which they can get customers to do all the transactions without coming to their store physically.
Kunal Talreja, Product Leader at Gupshup
Related posts:

Create advanced conversational experiences with GIP messaging

Make SMS smarter and conversational with GIP

Single Messaging API for engagement across channels

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.

API.ai tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- Smooch.io and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to devsupport@gupshup.io