Browse Category by Conversational commerce
Conversational commerce

Conversational Commerce is changing the retail shopping experience

The summers are here and that means a few things. The weather is warm, and famous brands are offering a lot of discounts on their new line of summer wear! But instead of stepping into stores, more and more people are heading towards retail apps for their shopping needs. The world of shopping has seen a marginal shift to the digitized platform and the pandemic has further added to the cause.

Online shopping has evolved significantly over the years – first with the Internet, then mobile apps and now with the rise of conversational AI technology in retail and e-commerce.

Customers’ expectations of how they should be able to interact with retailers has changed significantly over the last few years. Speed and convenience are driving the consumer agenda today, when it comes to shopping.

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Conversational commerce

Everything you need to know about Conversational Commerce

For every industry, staying ahead of the most recent trends is the only way to survive, excel, and thrive in this fast-paced, hyper digital world. An important point for businesses always is to understand how to better interact with the customers, which is why having a strong strategy is necessary to navigate through changing times. The emerging approach hence for eCommerce retailers, and startups around the world is conversational commerce.

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Chatbots, Conversational commerce

Chat­ Based Commerce – Retail’s Next Phase

WWD
By Beerud Sheth, Founder & CEO | Gupshup

During Facebook’s recent quarterly earnings call with investors, founder Mark Zuckerberg said the social media giant would begin expanding Facebook Messenger to more businesses after testing with companies such as Uber and Everlane. This type of commerce, sometimes referred to as c­commerce, (for chat­based commerce), allows business to interact directly with customers through a messaging service. Continue Reading