Browse Category by Conversational commerce
Conversational AI, Conversational commerce, Conversational Messaging

Simplifying Payments With 1-click Bill Pay

Money transactions and cash flow are crucial, daily aspects of our lives. They include utility bills for electricity, gas, water, and travel, food, & luxury expenses. Paying them on time can be hectic and overwhelming, while delays can cause extra charges or late fees. So, during one of our Gupshup’s Conversational Messaging podcasts, Beerud Sheth, CEO of Gupshup and Srinivas Vijayaraghavan, VP Marketing, discussed implementing a new way for seamless payments and how it can benefit customers in their day-to-day lives. Listen to the podcast here.

Let’s learn how one-click payments make our lives easier.

Continue Reading

Chatbots, Conversational commerce, D2C, E-commerce, WhatsApp Business API, WhatsApp Commerce

Power Of WhatsApp Chatbots In E-commerce

The development of smartphones has given e-commerce companies a much easier way to use mobile messaging to get their brands across. Now, instead of waiting for people to come looking for them, businesses are targeting individuals directly through messaging apps such as Facebook Messenger, Instagram Stories and WhatsApp. And when it comes to the business potential behind WhatsApp chatbots and Facebook Messenger marketing, it makes sense that in terms of profitability and numbers, WhatsApp is currently the top messenger platform.

Continue Reading

Conversational commerce, Conversational Messaging, Messaging Channels, Uncategorized, WhatsApp Business API, WhatsApp Commerce

Introducing Gupshup’s ‘Complete’ Conversational Commerce Solution for WhatsApp

In the last few years, there has been a fundamental shift in the way consumers interact and engage with brands. Consumers no longer want to download numerous apps on their mobile phones to engage with brands. Over 80% of consumers have reportedly abandoned transactions in the last year because brands wanted them to install their app in order to do business with them. Today, Conversational Messaging Apps have transformed the way we communicate and are fast replacing websites and apps as the main interface between brands and consumers. Instant communication and connection have become the way of life.

With WhatsApp Business, its 1.6 billion-plus consumers who send more than 60 billion messages per day now have a chance to interact and engage with their favourite brands in the way they want. Retailers and e-commerce brands already leverage WhatsApp Business Accounts for pre-purchase and post-purchase journeys. With the introduction of WhatsApp Commerce, they can now power the entire shopping journey of consumers.

Let’s understand what WhatsApp Commerce is and how it works.

Continue Reading

Conversational commerce, Conversational Messaging, E-commerce, Messaging Channels, Retail, WhatsApp Business API, WhatsApp Commerce

Grow And Scale Your Business With WhatsApp Commerce

Conversational messaging apps like WhatsApp have a simple, less-confusing interface which people are already familiar with. With almost 50% of the active Internet users on WhatsApp and an extensive adoption of digital payments and UPI in the last few years, India has seen an unprecedented adoption of messaging apps – primarily WhatsApp – for both communication and business. Given this, it has become imperative for retail businesses to reach users where they already reside, as research shows customers now expect a brand to be available through messaging as much as possible. In order to do so, retailers need to offer a service that customers will find useful.

The last few years have seen many changes in the way people interact with brands. Users are no more interested in downloading dozens of applications to their mobile phones. They want to get things done using one application at a time, which makes conversational apps the most preferred mode of interaction these days. Users would rather reach out to their favorite brand in the manner they communicate with friends and family – without having to download multiple apps all over again!

Continue Reading

Conversational commerce, Conversational Messaging, E-commerce, Messaging Channels, WhatsApp Business API, WhatsApp Commerce

3 Key Reasons Why WhatsApp is the Next Big E-Commerce Channel

Messenger platforms are a hot topic today, thanks to the ease and intuitivity in using them. Speaking to family and friends has been a bliss due to the enablement of omnichannel communication replete with text messages, images, and more, by these platforms. Of late, a vast majority of customers are opting for messaging as the channel for interacting with brands as it allows them to reach out to enterprises on their own terms. The prospect of leveraging these platforms to provide a seamless shopping experience has gained a lot of traction in recent times. But which is the best platform to do so? WhatsApp clearly emerges as a winner as it has over two billion people across 180 countries using it for peer-to-peer messaging.

So, what are the reasons behind the optimism about WhatsApp’s emergence as a successful e-commerce channel in the days to come? While there are many that can be stated, we confine ourselves to three important ones in this blog.

Continue Reading

Chatbots, Conversational commerce, Conversational Messaging, CPG & FMCG

CPG & FMCG Brands Can Benefit from Conversational Messaging

CPGs wanting to reach users on their phones – especially the younger demographic – should make it easier for them to browse information and place orders. Three out of four teens regularly make purchases online, and the majority of them make these transactions from their phones. When it comes to social media, more than 50 million consumers engage with brands on Facebook alone each month, with at least 25% of those interactions happening via a mobile device (compared to only 2% in 2010).

CPGs who are looking for new ways to reach consumers can find just that by connecting with customers through their phones. And it doesn’t have to be expensive. It’s simple, quick, and effective! Most of the consumers anyways use their mobile devices to connect with their favourite brands. With so many people being on a messaging app at any given time, it makes sense why so many FMCG brands are using social media to connect with their customers.

Continue Reading

Conversational commerce

Leverage Conversational Commerce to increase revenue

The ‘Novel’ Coronavirus – this very term invokes fear and frustration.

If men were previously relying on technology for shopping, today they are almost dependent on it. Technology has kept up to a considerable extent to meet the needs and demands of the people for whom it was developed. But with lockdown and associated restrictions in place, the onus of ensuring that essentials reach the doorsteps of people, particularly those who are quarantined, is on e-commerce. Today, the internet is used to shop for a range of products using numerous and ever-increasing  conversational commerce platforms like shopping portals and websites.

Then, there is the all-important factor of understaffing of the back offices of such online shopping portals. Hence, integrated customer care in the form of uniform messaging apps for different sellers is not only one of the ways to move forward, but it is also the need of the hour.

With so many business transactions taking place by the minute, the possibility of errors and miscommunication is real, especially for the vernacular consumers.

Continue Reading

Conversational commerce

Experience the power of Conversational Commerce for your business

It’s interesting to see how much commerce and the way businesses engage with their customers have evolved over the years. From marketing to sales to customer support, every function and platform has turned conversational. There’s more personalization and customization to aspects where customer interactions are involved. One of the major elements in these conversational experiences of a customer journey is Conversational Commerce.

What is Conversational Commerce?

Conversational commerce is a form of e-commerce wherein businesses and customers interact on digital platforms with the help of AI-powered assistants. This helps businesses create more direct engagements and indirectly generate more revenue by taking customers on a conversational journey through the purchasing and sales processes. Customers can easily discover products, place orders, pay for the orders and track these orders on one messaging interface.

Continue Reading

Conversational commerce, Restaurants

Contactless Menu for Restaurants

Not too long ago, restaurants were about intimate, social settings where people connected with each other and with staff.

But now, “contactless dining” has become a regular occurrence, allowing diners to still enjoy a dine-out experience, albeit with little or no human interaction. Despite the pandemic, people do want to eat at restaurants, or order takeaways to eat in the comfort of their own homes. However, they want the experience to be as contactless as possible.

Continue Reading

Conversational commerce

Create your own digital retail store and take your business online

With the ongoing pandemic, shopping trends of customers have changed tremendously. Preference for social distancing and contactless shopping is increasing.  People are increasingly turning towards online stores offering their favorite brands, instead of heading to their nearest shopping malls. To keep this buzzing crowd of shoppers happy and to make their online shopping experience better than the instore one, retailers need to find a way to connect directly with the customers by taking their stores online.

Smart Messaging for Smart Retail

With the Gupshup conversational messaging platform,  experience contactless shopping, conversational commerce and smart messaging, where everything from the online ordering to payment to home delivery is taken care of. More than survival it’s about giving a tough fight to bigger brands that are eating into existing business. By integrating smart messaging into their current order management systems, retailers can now operate their business in lockdown easily. Retailers can implement a contactless shopping experience which is visually appealing as well as a better user experience.

Continue Reading