Today, most consumers are online, making choices and buying everything from food to services online on digital platforms. Ecommerce websites with AI-powered chatbots, social media tools like Facebook, Instagram, etc., have changed the way customers and brands interact. This is a great opportunity for D2C brands to leverage the power of online shopping platforms and tools that come with them to invest in their customer relationships. If leveraged optimally, it can result in increased revenue streams, broader customer outreach, increased profits, and improved financial performance.
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