The development of smartphones has given e-commerce companies a much easier way to use mobile messaging to get their brands across. Now, instead of waiting for people to come looking for them, businesses are targeting individuals directly through messaging apps such as Facebook Messenger, Instagram Stories and WhatsApp. And when it comes to the business potential behind WhatsApp chatbots and Facebook Messenger marketing, it makes sense that in terms of profitability and numbers, WhatsApp is currently the top messenger platform.
Some cool facts about mobile phones:
- Globally, 6.4 billion people (78.05% of the population) own smartphones
- In 2020, mobile commerce sales are likely to hit $2.92 trillion
- In 2019, the average American adult spent 2 hours and 55 minutes a day on a smartphone
- 7 out of 10 people use smartphones for product research
In 2017, a U.S. survey found that 46% of people check their phones before they even get out of bed. Another discovered that the average person checks their phone 160 times a day. From these facts, it’s obvious that the use of mobile phones – particularly Internet-enabled smartphones – has exploded over the past few decades. This creates many rich opportunities for brands and marketers to connect with their audience.
And for this, SMS marketing is ideal.
65% of marketers say that SMS marketing is a “very effective” method for them, and this guide will explain why.
Chatbots & E-commerce go hand-in-hand. Whether it’s a food & grocery delivery app or an electronics e-commerce store, chatbots are most likely to be used by consumers for resolving their queries. Nearly 67% of consumers have used a chatbot for customer support, across the globe. When surveyed industry-wise, 34% of the consumers accept the use of AI-powered chatbots for online retail followed by healthcare & telecommunication industry at 27% and 25% respectively.
With the pandemic disrupting traditional businesses, digital adoption is no more optional but a necessity to sustain the growth of your enterprise. Due to the lockdown, physical offices and retail shops have closed either temporarily or permanently which has pivoted a lot of businesses online.
On October 25th, 2021
It’s a well-known fact that the way people shop is changing. In fact before and even after making a buying decision, people are communicating with brands in ways like they never have before. That’s why it’s so important to be able to communicate with your customers on their terms, not yours.
This is where conversational support comes in. By leveraging conversational support, you can engage users in a conversation that feels more natural and convenient than sending an email or making a phone call. It also allows you to improve customer service and sales without spending money on extra staff members.
In this article, we’ll discuss conversational support and how this new way of communication can benefit your business. Keep reading to find out more.
Today, most consumers are online, making choices and buying everything from food to services online on digital platforms. Ecommerce websites with AI-powered chatbots, social media tools like Facebook, Instagram, etc., have changed the way customers and brands interact. This is a great opportunity for D2C brands to leverage the power of online shopping platforms and tools that come with them to invest in their customer relationships. If leveraged optimally, it can result in increased revenue streams, broader customer outreach, increased profits, and improved financial performance.