IP messaging is real-time messaging in which small messages are pushed to one or more devices through the Internet, using either WiFi or mobile data. It supports mobile apps like WhatsApp, Skype, Facebook Messenger, etc., and Rich Communication Service (RCS) to enable meaningful, interactive, and conversational messaging between businesses and customers.
Gupshup IP (GIP) is a messaging channel that enables rich and advanced conversational experiences. GIP offers more features and flexibility to design advanced conversational experiences compared to other messaging channels. It works on every device without the need for a new app download. The Gupshup IP Messaging Service works through a simple API that enables rich, interactive, conversational messaging.