Today, messaging apps like WhatsApp, Facebook Messenger and Instagram, play a vital role in getting people connected with businesses and brands. Conversations with brands have increased as customers are getting engaged on a platform that they are already spending a lot of time on. According to Instagram research, 90% of people on Instagram follow a business and 50% are more interested in a brand when they see ads for it on Instagram.
Instagram has emerged as a highly engaging social media platform that has attracted several businesses, celebrities and influencers. Now with the introduction of Gupshup Messenger API for Instagram, businesses can make their Instagram conversations richer, more contextual and personalized. With these, Instagram Messaging will serve as a new monetization channel for businesses, celebrities and influencers with business accounts, apart from enabling more engaging conversations.