Browse Category by Marketing

Rethinking Cost Per Lead : Why So Many B2B Marketers Chase False Leads

Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy.

Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close.

The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads.

In this post, we’ll report industry patterns around lead generation and discuss how marketing attribution improves the effectiveness of money spent in generating and qualifying leads. Continue Reading


Why and How to Use Messaging Apps in Your Marketing Strategy

There was once a time when we could only send a limited number of text messages per month. But times have changed. In less than a decade, tech companies have designed free messaging apps without any limitations. For individuals who were notorious for going over their text limits every month, this was like winning the lottery!

However, since then, messaging apps have become a lot more than just texting. Companies have started using them for digital interactions and transactions. Chat apps began integrating other features, such as making voice calls, sending images and videos, playing games, and even purchasing products. These added features have attracted new users. Continue Reading


Measure your marketing campaigns using Link Tracking

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By Brinelle Kadam

Corporate Marketing |

July 18, 2017

There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is also the best medium to deliver personalized messages. But connecting to your opt-in customers or prospects via. an SMS is only half the battle won.

Here’s an optimal way to derive valuable customer analysis from your SMS campaign and increase your marketing ROI. Continue Reading