Thanks to all the technological advances in communication, the way we speak is faster and easier. We only need our cell phone to connect with someone, even if it is on the other side of the world.
The same thing happens with brands, the way in which we communicate with our clients must be closer and respond immediately to their needs or doubts.
That is why we have a couple of reasons why you should make WhatsApp the best ally for your business:
Businesses who have directly integrated with the WhatsApp Business API can now migrate their WhatsApp phone numbers from one Facebook Business Manager account to another. This allows flexibility to the businesses to offer the best experience to their customers.
Once the migration is complete, a phone number can still be attached to its display name, quality status, messaging limits, Official Business Account status, and any high quality message templates which have been previously approved. Phone number migration does not necessarily create any downtime in sending messages, and does not affect billing and invoicing.
The migration process is initiated by the Business Solution Providers and involves a source WABA (the account with whom the phone number is registered) and a destination WABA ( the account where the phone number will be migrated). Also, only Business Solution Providers and the businesses directly integrated with the WhatsApp Business API can perform the phone number migration. To know more about the WABA migration process in detail, read through this post.
If there is anything that marketers and sales support teams of a brand completely agree on, it’s the importance of customer experience management. And a major aspect of that is how brands communicate with every individual customer; before, during, and after a sales transaction. It’s no surprise, therefore, that as businesses have gone digital, so have their customer touch-points.
Customer support used to depend on face-to-face interaction, in-branch, or on-site service. Then came the time of on-call support, IVR, and SMS services to make customer interactions quicker and after-sales customer experience smoother. The mobile nature of customer support has now extended to in-app and WhatsApp engagement.
Businesses are adapting their lead management and service functions to reach millions of customers every day via WhatsApp. So even without returning to the app, customers can still receive the order and service-related notifications of their business. This is a feat that is impossible to achieve without automation, and that’s where WhatsApp Business API comes into play.
WhatsApp for small enterprise integrations allows companies to receive and reply to WhatsApp chat messages with amoCRM. Gupshup.io is the official service provider of WhatsApp Business API. It provides an application that allows the users to test the operation of WhatsApp Business API.
There is no need to add a mobile number to WhatsApp Business API to test it while using Gupshup.io. The test mode in Gupshup offers a credit of 1$ and allows to send and receive up to 1000 text messages under this offer. Gupshup.io helps to authorize your business integrations on Facebook as well.
Gupshup.io’s app allows users to use all of the WhatsApp Business API features without any subscription fees. You only need to pay for the incoming and outgoing messages. However, Voice messages, pictures, and videos cannot be used in the test mode.
WhatsApp introduced the WhatsApp Business App in 2018 to aid businesses – both small and large – to connect with customers in a personalised, 1×1 manner. Currently, WhatsApp is the world’s most popular app, with over 2 billion monthly active users, and delivering over 100 billion messages a day
Given that everyone from millennials to boomers in virtually every country are comfortable with the app, most WhatsApp Business users are aware that the app helps them connect with their customers, no matter how old they are, or where they’re located. This article discusses all about chatbots for WhatsApp and how you can use a bot to handhold your customer service interactions.
Messaging applications such as WhatsApp, Facebook Messenger, Telegram, and Hangouts are used by many businesses to reach a larger audience and grow their presence. Research by Pew Research Center has found that messaging applications help businesses boost engagement rates, and allow them to be in touch with their potential customers. Other surveys have also found that many users who use mobile messaging applications tend to support businesses that they can message directly, and receive quick services and support from.
Among the many messaging applications currently available, WhatsApp is one of most popular, even with businesses. A dedicated application called WhatsApp Business provides ample tools to organise, automate and simplify their communication processes. This enables businesses to safely and securely communicate with all customers who use the WhatsApp application in their day-to-day lives.
WhatsApp is one of the most popular messaging apps, used for both personal and business purposes. Organisations that use WhatsApp for business can leverage more benefits by integrating it with their CRM systems. Let’s start by understanding the basics of WhatsApp Business Accounts.
Two types of WhatsApp business accounts
A WhatsApp Business App Account is most useful for small businesses that comprise 1 to 6 employees, receive a low volume of customer queries, and require only one or two agents.
WhatsApp Business API is ideal for medium and large businesses with more than 11 employees, which frequently receive a high volume of queries from prospects, leads or customers.
The WhatsApp Business App is free and easy to install, which is why many businesses prefer it over the WhatsApp Business API. However, it will not work if a company has more than 11 employees, or has multiple users, or wants to create custom message templates. This is where the WhatsApp Business API has a comparative advantage.
Business leaders always need to keep an eye on new technologies to stay ahead of the curve and gain a competitive edge. When it comes to streamlining communications, and especially customer communications, few would argue against the popularity of WhatsApp. Almost everyone is already familiar with WhatsApp Messenger (the standard version). WhatsApp Business app certainly adds a few more features that make it an even better choice for organizations to use.
Although there is a lot to like with WhatsApp Business app, it’s still not perfect. Custom solutions like Gupshup’s Customer Support Solution are built over WhatsApp Business API and is a plug and play solution. It can help you streamline your communications even further, gain a competitive advantage, and gain benefits beyond what WhatsApp Business can offer.
By Adwit Sharma
Manager- Presales and New Solutions
Dec 30, 2019
WhatsApp as a platform has become a critical and inseparable part of our online lives. Continue Reading
Our constant need for faster, engaging and secure communication that is agnostic to distance between the communicating parties has pushed messaging services to the top of our Smartphone augmented lives.
WhatsApp is at the forefront of this revolution and not undeservedly so. WhatsApp has approached communication to be clutter-free, personal and easy to use. The ease of use has enabled that my 5-year-old nephew to send me voice notes and pictures of the stars he gets on his homework.
He still cannot read or write however is able to regularly broadcast his feelings to everyone he loves without ever sitting down to learn how to use this platform.
There are no advertisements, no constant inflow of ‘publisher content’ and the feeling of individual space (that was missing on Social Media).