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Conversational commerce, Conversational Messaging, E-commerce, Messaging Channels, WhatsApp Business API, WhatsApp Commerce

3 Key Reasons Why WhatsApp is the Next Big E-Commerce Channel

Messenger platforms are a hot topic today, thanks to the ease and intuitivity in using them. Speaking to family and friends has been a bliss due to the enablement of omnichannel communication replete with text messages, images, and more, by these platforms. Of late, a vast majority of customers are opting for messaging as the channel for interacting with brands as it allows them to reach out to enterprises on their own terms. The prospect of leveraging these platforms to provide a seamless shopping experience has gained a lot of traction in recent times. But which is the best platform to do so? WhatsApp clearly emerges as a winner as it has over two billion people across 180 countries using it for peer-to-peer messaging.

So, what are the reasons behind the optimism about WhatsApp’s emergence as a successful e-commerce channel in the days to come? While there are many that can be stated, we confine ourselves to three important ones in this blog.

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