The launch of the WhatsApp Business API was a major turning point in the way the businesses interacted with their consumers. It opened up various avenues through which customers and businesses could converse, and enabled businesses to respond to their customers’ queries in real time. With this API, several businesses have seen a significant uptick in their sales and revenues.
One of the many different ways businesses can interact with prospective customers is via a WhatsApp chatbot.
A WhatsApp chatbot is an automated conversational software. It enables customers to get answers to common essential questions about a business through WhatsApp, by chatting with a virtual assistant. All they need to do is pose their question to the chatbot, as they would to any other real person via WhatsApp’s chat interface. The answers given by the WhatsApp chatbot are typically automated, and usually instantaneous. There are various types and levels of WhatsApp chatbots, and the extent to which they can answer customers’ questions varies with the level to which they have been “trained”.