Welcome to the WhatsApp Self-Serve Platform, a bundled solution of advanced tools and APIs to help you enable WhatsApp for your business. The self-serve, easy-to-implement solution is free to set up with no billing commitment or monthly subscription fees.

WhatsApp has become a worldwide gateway to keep connected with our friends and family from any location, 365 days a year, 24 hours a day, seven days a week. Businesses all around the world have started utilizing WhatsApp to engage with clients informally, whether for product questions or transactional updates. WhatsApp Business API gives companies a new approach to managing client interactions while also reaching out to new consumers who are used to the smooth, fast, easy, and private messaging experience provided by WhatsApp.

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This guide outlines the features of Gupshup's Messaging API for WhatsApp Business, which allows you to send and receive messages on WhatsApp using a simple REST API in HTTP/HTTPS modes.

Getting started

The process of getting started with the WhatsApp Business API comprises three main parts:

  • Create an app
  • Configure a Webhook/Callback URL to receive inbound events and messages
  • Go Live with your WhatsApp Business API number

What’s Next

In the next chapter of this guide, you'll checklist the recommended requirements to make use of Gupshup's WhatsApp Self-Serve Platform.