Illustraion Engage with billions of people on WhatsApp, the world's favourite messaging app.

Engage with billions of people on WhatsApp, the world's favourite messaging app.

  • Reach 1.5 billion global WhatsApp users and build a brand presence where your customers already are
  • Securely enable private conversations with WhatsApp end-to-end encryption
  • Drive customer engagement with Rich, Interactive and Conversational brand experiences on WhatsApp

Quickly enable rich conversational customer experiences with WhatsApp

Notifications Illustration


Keep customers informed anytime, anywhere with real-time notifications for booking confirmation, delivery alerts and service

Product Discovery Illustration

Product Discovery

Help customers discover products and services they need, all through WhatsApp's natural and rich conversational interface. Convert conversations
into transactions.

Customer Support Illustration

Customer Support

Enable support teams to respond instantly to customer queries and troubleshoot faster using rich media sharing. Automate replies to FAQs
for quicker resolution.

Build quickly and operate at scale with Gupshup's out-of-the-box WhatsApp Business solution

Single API

Use Gupshup's programmable Smart Messaging API to reliably send and receive rich messages on WhatsApp and 30+ other channels. Start integrating now using our sandbox environment so you're ready as soon as WhatsApp grants early access.

Auto Intelligent Routing

Define message routing logic for WhatsApp such as SMS Fallback in case of non-delivery or, Multi-channel Broadcast for urgent messages. Gupshup's built-in Auto Intelligent Routing algorithm automatically optimizes for best delivery across channels and carriers.

End-to-end User Preference Management

Comply with WhatsApp's strict opt-in requirements by leveraging Gupshup's built-in opt-in and opt-out management solution. Capture and respect customer's opt-in preferences to deliver a meaningful customer experience on WhatsApp.

Automatic Template Translation

Send transactional messages on WhatsApp using pre-approved Message Templates to ensure the content is always brand consistent. Gupshup's Smart Messaging API auto-translates templated messages to deliver personalized content to every customer as per individual and regional preferences.

Rich Conversational Messaging

Build Rich Conversational Messaging workflows on WhatsApp using Gupshup’s bot platform that has already launched 30k+ bots. Drive customer engagement and loyalty by sharing and receiving rich media like images, videos, geo-location and documents, to orchestrate better and faster customer service.

Smart Dashboards

Use Gupshup's intuitive Smart dashboards to better manage customer conversations on WhatsApp. Customer support agents can monitor, take control of conversations and reply with pre-defined FAQ templates. Gain deep insights with real-time message delivery and read receipts to shape future conversations.

Gupshup has enabled leading enterprises to gain Early Access to WhatsApp Business

Ready to connect with customers on WhatsApp?

We're making it happen. Let us know you're interested by requesting for Early Access.


Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to