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to Gupshup?

To migrate your WABA to Gupshup, fill in the Early Request Form and we'll let you know as soon as migration is available by WhatsApp.

WhatsApp API Solutions

One destination, Two paths
Choose from below whats suits you the best

Gupshup's WhatsApp Business API

Works best if:
  • You are a developer or have hired a developer
  • You are looking for custom integration of WhatsApp with your tech stack or build a chatbot
  • You are looking to dramatically scale up and automate your customer support and communications with our automate WhatsApp business support.
Know more

Gupshup's WhatsApp Customer support tool

Works best if:
  • You are looking for a plug and play solution
  • You want a ready dashboard with advanced WhatsApp business features
  • You want multiple agents handling your customer support on a single WhatsApp Business account
Know more

Gupshup's WhatsApp API

Gupshup's WhatsApp API is the easiest and quickest way to introduce WhatsApp to your technology stack.
The API well-bundled with some advanced features for you lets you do a variety of things

How does this work

Gupshup's WhatsApp Customer support tool

Our WhatsApp customer support tool is just the right fit for you if you are continuously struggling with customer support queries. Apart from the fact that it helps your customers reach you with their favorite channel, we have some exciting features to help you scale up your customer support

Multiple agents

On your single central number you can have multiple agents addressing customer queries and requests. This works in your favor, on multiple levels. You don't have to manage multiple numbers to scale your support staff and you can now cater to queries 24x7 or have agents solving them at the same time

Intuitive chat screen

We've designed our chat screen to ensure there is minimum handholding and training required for support staff. The chat screen that is deliberately inspired by the interface of WhatsApp for web makes it familiar and easy to use. There are additional sections that lets you access analytics, profile information etc

User On-boarding and Management

The tool is also equipped with web-widgets, QR code, etc. to get users on-board. You can also manage these users on the same dashboard with features like labeling, archiving etc.

Pre-determined auto response

You can set auto-responses for customers with common queries. In a more technical sense, they will be bots talking to your customers on your behalf. At any point, the bot is stuck or unable to respond to a question a support staff can take over the conversation. This helps you reduce staff cost and manage traffic in the log run

How does this work
Learn more about our easy WhatsApp on-boarding
WhatsApp API Pricing

NOTE : Below rates are effective from Feb 01, 2022 when WhatsApp's Conversation Based Pricing Model goes live.

Till Jan 31, 2022, regular template message WhatsApp fee will apply for the respective country. Know more

Component Price (in USD/msg)
WhatsApp per conversation fee (w.e.f Feb 01, 2022)
  • Business initiated conversation
  • User initiated conversation
  • First 1,000 conversations per month per WABA
  • Conversations starting from Ads that click to WhatsApp or Facebook page CTAs
  • 0.0066
  • 0.004
  • FREE
  • FREE
WhatsApp per message fee (ends on Jan 31, 2022)
  • Template message
  • Session message
  • 0.0042
  • FREE
Gupshup per message fee (includes all messages in conversation)
  • Template message (for outgoing text/media up to 64KB)
  • Session message (for outgoing text/media up to 64KB and all incoming text/media)
  • Additional media (for outgoing text/media above 64KB)
  • Capping on Gupshup fee per app per month (maximum)*
Free credit for testing by Gupshup
  • 5.000

Session messaging fee is applicable for both incoming & outgoing messages (text and media with/without captions)

* Unlimited free messaging after capping reached. WhatsApp fee will be charged at actuals. Extra amount deducted after the capping limit is reached will be refunded at end of every day

Additional Gupshup Media Fee Table
Media size range Media fee
Incoming media (any size) 0.0000
Outgoing media up to 64KB 0.0000
Outgoing media larger than 64KB, up to 5MB 0.0010
Outgoing media larger than 5MB, up to 10MB 0.0020
Outgoing media larger than 10MB, up to 15MB 0.0030
Outgoing media larger than 15MB, up to 20MB 0.0040
Outgoing media larger than 20MB, up to 25MB 0.0050
Outgoing media larger than 25MB, up to 30MB 0.0060
Outgoing media larger than 30MB, up to 35MB 0.0070
Outgoing media larger than 35MB, up to 40MB 0.0080
Outgoing media larger than 40MB, up to 45MB 0.0090
Outgoing media larger than 45MB, up to 50MB 0.0100
Media size range Media fee
Outgoing media larger than 50MB, up to 55MB 0.0110
Outgoing media larger than 55MB, up to 60MB 0.0120
Outgoing media larger than 60MB, up to 65MB 0.0130
Outgoing media larger than 65MB, up to 70MB 0.0140
Outgoing media larger than 70MB, up to 75MB 0.0150
Outgoing media larger than 75MB, up to 80MB 0.0160
Outgoing media larger than 80MB, up to 85MB 0.0170
Outgoing media larger than 85MB, up to 90MB 0.0180
Outgoing media larger than 90MB, up to 95MB 0.0190
Outgoing media larger than 95MB, up to 100MB 0.0200
Outgoing media larger than 100MB Not Allowed

Latin America users can now pay in your local currency via Ebanx

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enterprise support?

For postpaid pricing with committed-use contracts, high volumes,
enterprise-grade SLAs and dedicated support, please write to sales@gupshup.io

WhatsApp API For Business FAQ
Yes, there is a WhatsApp API. It's specially designed for small and medium businesses that want to take advantage of WhatsApp's popularity to improve their sales, and boost their customer support. With this API, companies can easily introduce WhatsApp into their tech stack. Then they can provide the best possible customer care in multiple ways. They can participate in multichannel/multiparty interactions; create automated chatbots; deliver notifications, alerts and updates; integrate WhatsApp with their CRM; and more. Since WhatsApp is popular all over the world, brands can leverage this API to talk to customers, no matter their location.
The WhatsApp API is a solution for medium and large businesses to introduce WhatsApp into their customer support tech stack. It enables them to connect with their customers at scale to share information, answer questions, address concerns/complaints, and even send auto-notifications and alerts. The WhatsApp API is not an app, and there is no front-end interface.

Unlike the WhatsApp for Business app, the WhatsApp Business API is not free. The price depends on the WhatsApp Partner - also known as a Business Solution Provider (BSP) - that will set up the API for the business. BSPs pay WhatsApp to connect to the API, and then provide the service to their customers, i.e., small/medium businesses. Every BSP sets their own price.

Business users cannot simply download the WhatsApp API. To get the API for their small or medium business, they need to go through a BSP like Gupshup. Another option is to work directly with Facebook for Business by filling out the form here with relevant information about the business. However, this method will take longer as Facebook and WhatsApp review each application individually. It's faster to go through a BSP because these firms are already vetted by Facebook and part of their Partner Network.

It's not possible to get a 100% free version of WhatsApp API for Business. The price of the API solution will vary, depending on the BSP.

Some BSPs charge companies a per-message fee for both session messaging and template messaging. Some BSPs like Gupshup charge a miniscule 0.0010 USD per message for outgoing text/media up to 64KB and all incoming text/media. WhatsApp charges BSPs for template messaging, and BSPs in turn charge companies a small fee per message.

The price of the WhatsApp API solution differs by BSP. Apart from the setup/deployment cost, BSPs also charge their customers for the two types of WhatsApp API messaging.

With Session Messaging, businesses can reply to customer messages within 24 hours. WhatsApp does not charge BSPs for these messages, and they may pass on this saving to businesses. But usually, BSPs do charge a small amount per session message (outgoing and incoming) that can range from $0.001 to $0.073. Gupshup for example, charges only $0.001 per session message.

Template Messages also attract a small fee (WhatsApp destination charges) that BSPs must pay to WhatsApp. This fee is based on WhatsApp's rate card, and depends on message destination and volume. BSPs then charge companies on a per-message basis.

With a WhatsApp API, businesses can:

  • Talk to customers anywhere in the world
  • Share important information, e.g., business address, description, website, email address
  • Send timely notifications and alerts
  • Bring customers closer to the brand to boost its equity and recall value

By partnering with BSP like Gupshup, small/medium businesses also get access to data-rich analytics to gauge the effectiveness of their sales or customer support functions.

All you need to know about WhatsApp messaging templates

Messaging templates are set messaging formats that businesses can send notifications to customers who have opted in for such notifications.

Read Blog
Step-by-step guide to connect WhatsApp Business API via Gupshup

When you connect your WhatsApp Business API via Gupshup, you benefit from the expansive reach of WhatsApp and the communication capabilities of Gupshup for your brand.

Read Blog

Please wait

Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.

API.ai tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- Smooch.io and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to devsupport@gupshup.io