Get closer to customers with WhatsApp Quality Based Messaging

Accelerate the buyer journey and unlock business growth at scale across the customer journey


Trusted by leading brands

Accelerate the buying journey

Accelerate the buying journey through full funnel conversations

  • Initiate new WhatsApp conversations with consumers without the 24-hour window restriction
  • Qualify leads by verifying customer requirements and parameters such as location, profile, and budget
  • Drive lead conversion by re-engaging customers with cart reminders, flash deals, and back-in-stock alerts
Customer engagement

Customer engagement

top wave
Drive customer lifetime

Drive customer lifetime value and repeat purchases with personalized outreach

  • Send alerts about upcoming appointments, plan renewals, replenishment needs and price changes
  • Recommend similar and ‘frequently bought together’ items, subscriptions, bundles to ease product discovery
  • Inform customers about new launches and offers based on purchase history
Higher conversion rate

Higher conversion rate

Bottom Wave
Optimize costs and serve better with intuitive support

Leverage built-in checks to manage quality rating

  • Obtain WhatsApp opt-in for relevant offers, order updates, and appointment reminders
  • Maintain high quality conversations with built-in control governance and limits on frequency
  • Maintain account health by monitoring user feedback, campaign template rating, quality history and reasons
Higher ROI over email, in-app push and SMS

Higher ROI over email, in-app push and SMS

  • +62%

    Upsell &
    cross-sell revenue

  • 5X

    Increase in
    read rates

  • 1.7X

    likelihood to purchase

Why WhatsApp for marketing campaigns?

  • More likely to be read

    More likely to be read

    Provide tangible value to customers with personalized outreach and CTAs

  • Higher CLTV with repeat business

    Higher CLTV with repeat business

    Build high value relationships by engaging customers in a timely manner with relevant alerts, abandonment notifications and recommendations

  • Fewer unsubscribes and blocks

    Fewer unsubscribes and blocks

    Manage quality of customer outreach via explicit customer opt-ins and limits on frequency of outreach

Tools to maintain high-quality customer experience

  • Timely messages

    Timely messages

    Send timely alerts and messages based on triggers, actions (or lack of action)

  • Relevant to the user

    Relevant to the user

    Personalize messages for specific customer and segment, outlining next steps and CTAs

  • Monitor quality rating

    Monitor quality rating

    Keep track of number of messages per phone number, account and template with smart control governance

  • Approved templates

    Approved templates

    Leverage variety of pre-approved templates for marketing, OTP and transactional use cases

  • A/B testing

    A/B testing

    A/B tests for performance optimizations across message types and audience segments

  • Opt-out management

    Opt-out management

    Option for end users to easily opt-out to maintain quality rating

Drive conversations and commerce across industries


Automate & streamline complex financial processes such as KYC, lending, credit checks, EMI collection and offer a personalized customer experience.


Frequently Asked Questions