Tools for building Conversational AI-enabled Chatbots

No-code AI

Choose from a list of pre-built chatbot templates, customize its content and instantly publish it

Low-code AI

Create detailed and advanced conversational chatbots using just point-and-click tools

Build A Chatbot

Get development lifecycle tools from scripting, to analytics for building advanced chatbots

Conversational AI Models and Templates

NLP-on-the-Fly for pre-trained AI models

No NLP training needed for AI language models that are pre-trained on domain specific vocabulary

On-device Experiences

Build cross-brand user-profile, context and preferences that can improve bot experiences

Tagging tool

Ensure active learning powered recommendations for searching data to tag in a large database

Bot Services

Develop intelligent chatbots to interact and transact on 30+ messaging channels

Industry-specific Conversational AI Modules


KYC, collections, branch locator, card finder, loan finder, payment options


Lead gen, offer selection, customer feedback


Package tracking, delivery rescheduling, returns


Hotel changes, flight upgrade, local attractions

Conversational AI: Humanizing Interactions Between Brands and Consumers

In this episode of the Conversational Messaging Podcast, Product Head of Conversational AI, Niyati Agarwal joins CEO, Beerud and VP Marketing, Srini to discuss how Conversational AI impacts brand reputation, reduces effort, and optimizes business costs

Read more
What is a key differentiator of Conversational AI?

Read how a Conversational AI platform enables organizations to build user-friendly applications like chatbots and voice assistants that allow customers to interact with the brand in a simple, real-time manner and more in this guide

Read more

Conversational AI FAQ

Conversational AI is a technology that enables machines to converse with humans in natural, human-like language. With this technology, chatbots, virtual assistants, voice bots, etc., can understand and process human language inputs and respond smoothly to them and with the correct context.

By leveraging a conversational AI engine like Gupshup, organisations can build user-friendly chatbots and voice assistants that allow customers to interact with the brand in a simple, real-time manner. It also helps the brand connect with customers in meaningful ways, delivering personalised support experiences at scale.

Conversational AI applications enable seamless and automated communications between brands and customers. Using Machine Learning (ML) algorithms and Natural Language Processing (NLP) capabilities, these tools can:

  • Recognise speech and text inputs from human users
  • Decipher language syntax, nuances and context
  • Understand user intent
  • Translate their meanings
  • Engage in multi-turn dialogues by generating natural language responses
  • Answer queries, address concerns and resolve issues in near-human, natural language

With conversational AI, companies can automate mundane tasks for marketing, promotions, and several use cases. The technology improves the productivity of human support agents to focus on more high-value and meaningful activities.

By combining conversational AI with human support, organisations can redefine customer experiences. A conversational AI platform like Gupshup provides bot-builder tools, pre-built templates and conversation flow designers so any organisation can easily incorporate conversational AI into their customer interaction workflows.

Organisations can choose from many types of conversational AI tools. Chatbots are the most popular application of conversational AI. One can implement conversational AI chatbots on the company’s website or other channels like Facebook Messenger, WhatsApp, Slack, etc., to automate part of their support, marketing or commerce workflows, and interact with customers in personalised, contextual ways. Other applications of conversational AI include mobile assistants, voice assistants, and Interactive Voice Response (IVR) systems.

Conversational AI platforms like Gupshup are so versatile that they can be adapted to create conversational AI applications for any industry, including banking and finance, insurance, retail and eCommerce, F&B, travel and hospitality, as well as government, telecom, IoT, automotive, energy, and media and entertainment.

Conversational AI translates language so a machine (e.g., a chatbot or voice assistant) can understand users and respond to them in a human-like manner. The tool or application relies on:

  • Automatic Speech Recognition (ASR)
  • Natural Language Processing (NLP) or Natural Language Understanding (NLU)
  • Text-to-Speech (TTS) with voice synthesis

Plus, one can fine-tune its AI language model by training it on domain-specific vocabulary. The enterprises can use pre-built conversational dialogue scripts and customise them w.r.t personality, tone, etc.

A conversational AI engine forms a core part of the Gupshup Conversational Messaging Platform (CMP). The CMP includes DIY tools and a workbench (no-code, low-code, yo-code), plus DIFM AI models and pre-built, pre-tested templates that work in plug-n-play mode. The engine drives all conversational and messaging experiences and plays a role on the client-side in B2C apps like GIP Messenger.

It enables the creation of intelligent bots which can work with other bots to compose, collaborate, delegate, transact, negotiate, self-upgrade and route. The engine allows the organisations to set up pre-built conversational experiences, build advanced, and enterprise-grade bots to drive automated, meaningful customer communications at scale.

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to