Benefits of smart messaging
Higher conversion rates
Lower costs
Higher ROI

Different types of smart messaging campaigns

Transactional alerts

Send event-driven transactional notifications to customers straight from your backend system using APIs


Setup a sequence of scheduled messages that can be triggered by user events e.g. a new registration


Schedule recurring campaigns with engaging content to nurture your customer relationships

Broadcast message

Send out a broadcast instantly to some or all of your users

Personal messages

Customize your campaigns based on profile attributes or engagement history of each individual user

Targeted promotions

Run targeted promotions to cross-sell and upsell services to selectively identified engaged user segments

Advanced features of smart messaging campaigns

Embed rich media

Include emojis, images, audio and video in your content to have just the right impact on the recipient

Interactive messages

Each outbound message can be the start of a new conversation with clickable interactive elements

Smarter call-to-action

Add smarter call-to-action links that initiate a conversation with bots to provide additional details

Tool integrations

Works seamlessly with your existing marketing tools to exchange contacts, messages and campaigns

Messaging Campaigns FAQs

With a smart messaging campaign, you can do much more than share information or updates with your audience. You can also engage them in meaningful, two-way conversations, involve them in your brand-building process, and nurture beneficial relationships with them.

To create a successful marketing or sales campaign message, always start with the goal. Do you want to get more leads, increase conversions, improve your search rankings, or something else? Next, choose how you will track your progress and measure success by setting measurable KPIs (Key Performance Indicators) such as, traffic from a source, cost per lead, number of returning visitors, click-through rate, online conversions, etc.

Also, set a campaign budget, and define your target audience (who will receive your message). Then craft your campaign message to attract your audience, and encourage them to take some action. Finally, choose the best medium and channel to send your message.

Create and send smart messaging campaigns with Gupshup. Include rich media, interactive elements, and relevant call-to-action links for messages that get you high conversions and ROI at a very low cost. You can also measure campaign performance to consistently improve your campaign messages. Click here to get started now.

A marketing (or digital marketing) campaign message is how your organisation and brand communicates with its target audience. Each message can have a different purpose or goal. For example, in one campaign message, you can talk about your brand, and what it does. In another, you can acknowledge a customer's pain point, and how you can help them resolve it.

Ideally, every marketing campaign message must have a unique positioning point and goal. So, a transactional message should include relevant information about a particular transaction for a particular customer. A broadcast message can have the same positioning point for many users. A targeted promotion message is sent to selective and engaged user segments to cross-sell or upsell services.

A good messaging campaign strategy draws in the target audience, makes a high-impact impression, and nudges them towards a particular action. Depending on your campaign goal, you can leverage one or more strategies such as hyper-targeting a niche audience, implementing a clear call-to-action, and encouraging two-way interaction.

Brand storytelling and social media advertising can also be effective strategies to connect with audiences and have meaningful conversations with them. Finally, most modern brands benefit by implementing messaging campaigns on more than one channel or medium.

If you're not sure how to get going, Gupshup's "smart messaging" team can help. To know more, click here.

A messaging campaign strategy is an overall plan for the campaign. To create a strategy, it's important to understand the target audience, set campaign goals, and identify the steps required to reach those goals. Reflect on your company's vision and mission, and choose a specific, measurable and achievable goal that aligns with this vision and mission. Identify the KPIs (Key Performance Indicators) to track progress and measure success.

Before kick-starting the messaging campaign, set your budget. Craft your campaign message to target your specific audience. The message should be lucid, concise, approachable, and include a clear CTA. Also, choose the mediums and channels for your message. After sending a campaign, measure its performance based on the goals and KPIs you set earlier.

Now you can easily create and send smart messaging campaigns with Gupshup, including transactional messages, sequences of scheduled messages, recurring/re-engagement campaigns, broadcast messages, and targeted promotions. Gupshup makes it easy to design your campaign strategy and send out rich, meaningful messages with high conversions, high ROI, and low cost. Click here to get started.

It's easy to conduct a messaging campaign with the right partner. Create a smart messaging campaign that yields high conversion and ROI with Gupshup's campaign tools. Once you identify your campaign's goals, target audience and KPIs, Gupshup takes care of the messaging design, send, and analytics.

Gupshup's tools work seamlessly with your existing marketing tools to exchange contacts, messages and campaigns. Create interactive messages, embed them with rich media and smart call-to-action, and see your customer engagement outcomes soar.

Ready to create your first campaign? Click here.

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to