WhatsApp Solution

Officially affiliated to WhatsApp Logo

Augment your customer support initiatives by being on the most ubiquitous channel. Gupshup’s WhatsApp self-serve solutions help you engage your customers in a simple, secure and reliable way. You can choose between our easy to integrate API or our ready to use customer support tool

Make SMS smarter and conversational with

GIP (Gupshup IP) messaging service

While traditional sms is one-way, Gupshup's new channel - GIP helps businesses make two-way conversations with their customers. GIP APIs are easy to integrate and help enterprises scale up their customer engagement very quickly. They allow you to send rich message cards, media and buttons, integrate chatbots or plug in customer support - right within GIP chat.

Traditional SMS Banner

Traditional SMS

GIP Messaging

GIP Messaging

Common, easy to use


Gupshup's Single API enables seamless customer engagement across 30+ channels

Common, easy to use API Illustration

Grow faster by automating

business conversations

Marketing Illustration

Messaging API

Acquire, engage & retain customers:
increasing marketing ROI

Learn more
Sales Illustration


Convert conversations into transaction &
grow your revenue

Learn more
Support Illustration


Provide instant, accurate responses &
delight your customers

Learn more

Key channels


Voice IconVoice
WhatsApp IconWhatsApp
Facebook IconFacebook
Twitter IconTwitter
WeChat IconWeChat
Line IconLine
Telegram IconTelegram
Slack IconSlack
Skype IconSkype
Viber IconViber
In-app IconIn-app
Web Widget IconWeb Widget
Hangouts IconHangouts
Workplace IconWorkplace
CiscoSpark IconCiscoSpark
Hotline by Freshdesk IconHotline
Vkontakte IconVkontakte
JioChat IconJioChat
Teamchat IconTeamchat
Amazon Alexa IconAmazon Alexa
Microsft Teams IconMicrosoft Teams
Google Assistant IconGoogle Assistant

Let us build your bot

While Gupshup is a self-serve platform, let us know if you need any additional help or services

Email us at


market leader

4.5 Billion
messages per month
225 Billion
messages & counting
Global market leader


is trusted by

Trusted by Facebook
Trusted by Twitter
Trusted by Whatsapp
Trusted by Google
Trusted by Cisco
Trusted by linkedin
Trusted by Infosys
Trusted by PayTM
Trusted by RelianceJio
Trusted by Uniliver
Trusted by Truecaller
Trusted by Flipkart
Trusted by OLA
Trusted by Zomato
Trusted by Wrigley
Trusted by Dishtv
Trusted by ICICI
Trusted by HDFC
Trusted by OYO
Trusted by HSBC
Trusted by Roborecruiter
Trusted by Citibank
Trusted by Vouge
Trusted by Kellogs
Trusted by MIXiaomi

Please wait

Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to