Take your customers through the marketing funnel via a series of personalized conversational experiences on messaging apps, across physical and digital surfaces
Conversational Marketing is customer-centric and helps you take them through the sales funnel via personalized conversational experiences. This could be via messaging apps on physical or digital mediums.
Features
Marketing Entry Points
Start a conversation with your customers from any physical surface via QR-code or 1-way messaging with a URL
AI-powered Marketing Chatbots
Lead generation, lead nurturing and lead conversion becomes frictionless. Deploy them on any messaging app like WhatsApp
P2P Messaging-based Marketing Tools
For smaller databases with SMS and WhatsApp
A2P Messaging-based Marketing Tools
For larger databases through IP messaging channels, e-mail, SMS, and Voice
Conversational Advertising
QR-code enabled chatbots that can convert physical surfaces into conversational interfaces
Integrations
Integrate leads into CRM, ORM, Social Media , marketing automation tools and 3rd party databases
Use Cases
Conversational advertising
Scan a billboard QR code to chat with a marketing bot
SMS-based lead gen
Receive an SMS which opens into a WhatsApp lead capture bot
Cross-sell
Receive a recommendation along with a payment notification on WhatsApp
Benefits
Create a powerful entry point for your brand on a physical surface, website, app or SMS
Leverage AI-powered marketing chatbots, driven by data, to personalize interactions
Measure conversions, lead quality, lead capture, ratio of visitors and engagement on all messages
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Know more about Gupshup for Marketing Solutions
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