What is Conversational Messaging?

Customer engagement drives revenues and Conversational Messaging plays a huge part in the process. A conversational messaging platform provides two distinct but interconnected capabilities - the ability to define conversational experiences for commerce, marketing, and support using chatbots and the ability to deploy these experiences on any messaging channels such as WhatsApp, SMS, Telegram, Instagram, etc., using a messaging API.

In this ebook we talk about Conversational Messaging, its history and the advantages.
  • The meaning and power of Conversational Messaging
  • A little bit about the history of Conversational Messaging
  • The Gupshup Conversational Messaging Platform
  • The benefits of Conversational Messaging

For actionable insights, download your free eBook now!

Single Messaging API for engagement across channels

Integrate Gupshup's Single API for messaging to interact and transact with your customers seamlessly across 30+ messaging channels.

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CPG & FMCG Brands Can Benefit from Conversational Messaging

Conversational messaging is a great way to engage new customers by allowing them to have a conversation regarding your service or product, and helping them shop in an easier, more personalised fashion.

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.

API.ai tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- Smooch.io and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to devsupport@gupshup.io