Gupshup Communicate
Personalized messages - at scale, now with optimized delivery
Omnichannel platform that goes beyond CPaaS APIs
Trusted by leading consumer brands to handle industry-leading scale
High volumes, low latency
10 Bn+ messages
10 Bn messages per month
11 Mn+ messages/ day
Battle-tested with over 11 Mn messages in a day, for a single brand
Scalable to 10,000 TPS
900+ TPS, further scalable to 10,000 TPS for peak season campaigns
Robust infrastructure for seamless, efficient message delivery at high speed
Ensure high delivery with low latency, architected to handle processing complexities and varying channel speeds
30+ messaging channels - one API!
Rich media messages to increase engagement compared to regular text messages
Build stronger relationships by messaging customers in their preferred language
Personalize and localize your outreach based on the customer’s preferred language
Leverage Gen AI to auto-translate templates to 50+ languages, be it Indic languages or for global audiences
Capture language preference using bot journeys and store them in customer profile
Optimized Message Delivery
Optimize costs with smart, multi-level channel fallback while managing differences in formats and opt-ins
Avoid customer frustration due to failure in the delivery of critical messages
Maximize reach even when the user is unavailable, specific channel templates are paused, or message limits are reached
Comprehensive real-time & out of the box analytics
Get near real-time metrics of messages sent, read, delivered, failed along with template-specific analytics and link clicks
Access breakdown of conversation categories and error codes for easy diagnosis
Global billing and engagement dashboard for channels like SMS, WhatsApp, RCS
Success Stories
250M+
conversations on WhatsApp in a month
52%
Open rate, 11.3 Mn people reached on a single day
10X
increase in ROI over email, in-app push and SMS
Must-have features to communicate with your customers effortlessly
Smart Governance and Control
User, template and time window level capping to comply to standards
Opt-in and Opt-out checks at send time
Ensure user consent is respected at each level - based on message category or for specific enterprises
Message Prioritization
Multi-level prioritization of messages, e.g. by message type (OTP vs. marketing message) or by client size (no throttling for smaller clients)
Channel Resiliency
Ensure delivery to Meta cloud, implement disaster recovery on Gupshup infra when Cloud API is down, and manage latency effectively
Auto Template Management
Take advantage of multiple channels by auto-converting defined templates, e.g. from SMS to WhatsApp format
Rich Analytics and Insights
Access reports with template level analytics, user insights and link clicks
Integrate quickly with apps and platforms you already use to create powerful solutions
Frequently Asked Questions
We are a Conversational Engagement Platform empowering businesses to engage meaningfully with customers across commerce, marketing and support use-cases on 30+ channels
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