NoBroker.com achieves 4X clickthrough with Click to WhatsApp Ads and AI-powered property recommendations
One of India’s largest real estate platforms enhances its reach and customer engagement through targeted ads that drive intelligent conversations and AI-powered property recommendations.
Client Speak
We aimed to be part of the entire user journey by leveraging conversational engagement to reach, resonate, and retain customers. With Gupshup’s solutions, we used Click-to-WhatsApp ads and an assisted bot to drive property re-listings and streamline the user journey. This approach significantly boosted our results - 4x higher CTR, a 50% reduction in cost per listing, and a 30% increase in customer reach via WhatsApp. Gupshup helped us monetize more effectively, enhancing campaign efficiency and overall platform performance.
4X
Higher Click Throughs
50%
Reduction in Cost Per Activation
30%
Higher Incremental Reach
About the brand
NoBroker.com is a unique proptech company that’s changing the way people buy, sell, and rent properties. By offering a brokerage-free platform, it connects property owners and seekers directly, cutting out the middleman and making real estate transactions both simpler and more affordable. Currently operating in six major cities and serving over 35 million customers across India, NoBroker has emerged as a game-changer in real estate with its innovative approach and sharp focus on user needs.
The company’s vision goes beyond just property transactions and wants to play a larger role in the user’s entire relocation journey. From helping users find a home to assisting with moving and settling in, they want to offer an entire ecosystem for ‘everything Home’ at utmost convenience to the customers.
Objectives
NoBroker.com aimed to leverage conversational engagement on WhatsApp to boost reach, deepen relevance, and retain customers effectively.
- Reach: Expand access to the premium user segment, unlocking incremental reach and engagement.
- Resonate: Deliver highly contextual and personalized messaging tailored to the user’s lifecycle stage for maximum impact.
- Retain: Enhance user satisfaction and loyalty by providing precise, real-time solutions that align with individual requirements.
Solution
To achieve its goal of Reach, Resonate and Retain, Nobroker adopted a 2 pronged strategy with Gupshup’s Conversation Cloud with WhatsApp as primary channel –
Click to WhatsApp Ads on social media for Property Reactivations
Given WhatsApp’s high penetration in India, No-broker targeted relevant target Groups with CTWA ads on social media channels like Facebook with a Call to Action to “Message Us” . The campaigns were carefully designed to reach relevant target groups, with specific objectives such as driving fresh property listings or reactivating dormant users.
Once users interacted, intelligent conversational journeys were triggered on WhatsApp, personalized for each user segment.
Solution
AI based Property Recommendations
NoBroker deployed an AI-driven property recommender to enhance user experience. It shared highly relevant property suggestions, directly with users via WhatsApp messages. This ensured customers received timely and personalized property options, improving engagement and satisfaction.
Solution
Conversational Advertising
Channel
Industry
Real Estate
