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Get superior return on ad spends with Click to Chat Ads
Generate new leads, qualify them efficiently, answer queries and convert more with Ads that Click to WhatsApp, Messenger and Instagram Direct
Premium
Partner
Overcome the constraints of traditional digital ads
Go beyond static landing pages & painful form fills - let high-intent prospects message you from WhatsApp, Instagram & Facebook
Reduce drops-offs by resolving doubts and nurturing prospects using automated bot journeys or agents
Boost average order value by up-selling and cross-selling via dynamic catalogs and carousels
Build high-quality first party data
Capture 100% correct and verified phone numbers via user initiated WhatsApp chats
Qualify leads efficiently by asking questions, and understand intent better via intelligent bot journeys
Reduce dependency on third-party cookies & pixels for re-targeting, and remarket to cold leads within the chat window
Gupshup Advertise: All-in-one Click to Chat Ads Manager
Compelling Ads with AI Powered Bots
Link AI bots to engage at scale; integrate with live agent for campaigns that need human assistance
Automated triggers for prospects gone cold
Configure automated re-marketing campaigns and convert leads gone cold
Conversational signals for optimized ad targeting
Optimize ad targeting by sending messaging events via Meta's Conversions API
Unified customer profile to power re-engagement
Capture contact information, preferences and conversational signals in Gupshup Customer360
One view for ad,bot & remarketing analytics
Get complete ROI view of ad spends, leads, CPL, qualified leads, drop-offs and conversions.
Ad performance and comparison dashboard
Compare ads and campaigns to identify winning creatives and journeys
75%
Reduction in Cost Per Qualified leads compared to traditional digital ads
50%
Cheaper cost per acquisition compared to other channels
1.6X
Sign-ups on WhatsApp compared to web forms
Additional capabilities for a memorable first impression
Tailored journeys
Custom conversational journeys as per campaign objective
Agent Assist
Live agent support for assisted selling and seamless support
Integrations
Connect CRMs, e-commerce stores & other 3rd party apps for smooth CX
Gupshup Customer360
Capture contact information, behavioral data and preferences of leads to create a Unified Customer Profile
Conversational AI
Make the chat experience intuitive and aid product discovery with the power of AI and LLMs
72 hours free retarget window
Message leads originating from Click to WhatsApp adsat zero extra cost for 72 hours
Rethink advertising for your business
Launch new products, promote sale events, help customer decision making or drive app downloads
Capture leads, fast track account opening, educate about investment plans and sell faster
Advertise trending shows, upcoming movies, sell tickets and drive new subscriptions with conversational ads
Acquire leads, facilitate discovery, provide clarifications, upsell add-ons and grow travel/vacation bookings
Recommend relevant courses, foster trust, provide 1:1 counselling and enroll students
Recommended Reading
Free E-book
Drive Higher ROI from Festive Campaigns with Automated Click-to-Chat Ads
Read to know some unique ways you can use click-to-chat ads to increase sales, revenue and engagement.
Blog
Click to Chat ads on WhatsApp- A vital tool for your marketing arsenal
Learn how click to WhatsApp ads can help you achieve your marketing and business goals.
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Engage customers across sales, marketing and support journeys-with their consent, conversationally and in real-time
Learn moreFrequently Asked Questions
You can create a click-to-chat ad on Facebook and Instagram from your Facebook Ads Manager. While creating your ad campaign, select the campaign objectives which allow you to take your users to WhatsApp, Messenger or Instagram DM. Currently, traffic, engagement, leads and sales are the available objectives to create ads that convert to chat.
Please note
a. If you intend to create a click to WhatsApp ad, you will need to set up a WhatsApp business account and connect it to your Facebook & Instagram page. You can do this by either using the WhatsApp Business App or signing up for a WhatsApp Business Platform solution with Gupshup.
b. If you intend to create a click-to-chat ad on Instagram, you will first need to create an Instagram Business Account.
Gupshup can help you scale click-to-chat ad campaigns by upgrading your WhatsApp, Messenger and Instagram DM accounts with chatbot automations. With the Instagram Messenger API and WhatsApp Business API, we can help you design conversational journeys so that you can manage millions of conversations while achieving your campaign objectives. With both structured and AI powered journeys, you can offer an interactive two-way conversational experience to your prospects. By integrating with 3rd party platforms, you can not only show your product catalog to prospects, but also get orders and collect payments within the chat. Gupshup also helps you provide live agent support, so your customers can talk to an agent if needed.
Yes, you can integrate your commerce store with WhatsApp, Instagram DM and Messenger, enabling click-to-chat ads on all these platforms.
Yes, we can get creative with chatbots and voicebots and include them on almost any type of advertising and marketing campaigns. For example, you can use QR codes to integrate your WhatsApp, Messenger and Instagram chatbots with your offline presence such as packaging and boxes, on print ads, in kiosks, hoardings, or video ads on television, YouTube, and OTT. You can drive user action and also attribute conversions to these channels.
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