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Beerud Sheth - Co-Founder and CEO
Beerud Sheth
Co-Founder and Chief Executive Officer
Srinivas B Vijayaraghavan - VP Marketing
Srinivas B Vijayaraghavan
VP Marketing


In this episode of #ConversationalMessaging Podcast, Gupshup's CEO Beerud and VP of Marketing Srini discuss how the pandemic changed the way consumers shop. Join them as they talk about conversational commerce, the future of e-commerce. Learn what conversational commerce is, why it's a game-changer, and what you need to know to get started.
Conversational Commerce in a Nutshell

The pandemic made everything digitized, pushing consumers to rely on dozens of applications for different types of activities and transactions. This sparked the need to discuss conversational commerce.

But what is conversational commerce? Conversational commerce allows customers to interact with businesses as if they are interacting with known folks, thereby creating a seamless experience.

According to Beerud, this can be made possible through a single messaging API that lets the consumers do everything, from ordering to payment, to delivery, and for all sorts of transactions and products.

The quality of experience is limited, and that's the challenge in the way app-based commerce works. I think the solution to both of these is conversational commerce based on messaging.
Beerud Sheth, CEO of Gupshup
Why Opt For Conversational Commerce?

Even before the pandemic, giants in mobile-based e-commerce and famous brands used their websites and their own applications to interact and transact with consumers. However, small businesses can't do the same right away, and even if they can, customers' experiences from these platforms are not necessarily ideal.

Ultimately, conversational commerce helps reduce the consumers' effort from jumping from one website/application to another and improves the quality consumers' experience.

What You Need To Know
Beerud emphasizes that conversational messaging can engage consumers in a holistic interaction that replicates an experience with a live and smart salesperson. For starters, businesses can start to make their one-way SMS to two-way communication, where they can be redirected somewhere for more options, get recommendations, additional support, or feedback. Also, as security is a priority, newer technologies like IP messaging can be incorporated to ensure consumers' data privacy.
Related posts:

Conversations build strong customer relationships

Conversational commerce improves retail experience

A guide to Conversational Commerce

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

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We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to