The pandemic made everything digitized, pushing consumers to rely on dozens of applications for different types of activities and transactions. This sparked the need to discuss conversational commerce.
But what is conversational commerce? Conversational commerce allows customers to interact with businesses as if they are interacting with known folks, thereby creating a seamless experience.
According to Beerud, this can be made possible through a single messaging API that lets the consumers do everything, from ordering to payment, to delivery, and for all sorts of transactions and products.
Even before the pandemic, giants in mobile-based e-commerce and famous brands used their websites and their own applications to interact and transact with consumers. However, small businesses can't do the same right away, and even if they can, customers' experiences from these platforms are not necessarily ideal.
Ultimately, conversational commerce helps reduce the consumers' effort from jumping from one website/application to another and improves the quality consumers' experience.
If you like this episode, do share it with your network!
Added below language support for WhatsApp,
Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.
New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.
API.ai tool is now available for developing your NLP/AI bot.
Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.
New channels added for publishing bots- Smooch.io and your website as a web widget.
Now you can access our services including the bot builder tool using your Facebook login credentials.
Now you can delete the dummy bots created for testing from the My Bots Dashboard.
You can now access Bot specific data from your Dashboard itself.
Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.
We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).
Following is the list of parameters.
However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.
You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to firstname.lastname@example.org