Listen Now

Subscribe

Presenters

Beerud Sheth - Co-Founder and CEO
Beerud Sheth
Co-Founder and Chief Executive Officer
LinkedIn
Srinivas B Vijayaraghavan - VP Marketing
Srinivas B Vijayaraghavan
VP Marketing
LinkedIn

Notes

In this episode of #ConversationalMessaging Podcast, Gupshup CEO Beerud Sheth & VP of Marketing Srinivas discuss how the Messenger API by Instagram can be a game-changer for brands, consumers and influencers. Tune in to learn how to make use of Instagram for your brand’s marketing, commerce and support.
It just dramatically transforms a brand, a business or an influencer's ability to engage their fans, followers, and customers.
Beerud Sheth, CEO of Gupshup
The Instagram We Love
Instagram is a powerful social media platform that has millions of users. It enables its Messenger API to present countless opportunities not only for brands but also for consumers. Automated chats through Instagram direct message (DM) gave way for businesses to increase their interaction with consumers and for influencers with their followers. The converging of social media (public) and conversational messaging (private), according to Beerud, made a lot of impact on how brands operate.
Making the Experience Personal
Beerud thinks that this automation, if done right, could be a rich experience for consumers, brands, and influencers. For example, through trained AI or smart bot, consumers can DM their favorite influencers or celebrities and get an "authentic" response. Influencers, on the other end of the spectrum, can monetize from increased engagement, partnership with brands, or by simply using the feature however they like.
Everything in One Go

The Instagram Messenger API is an all-encompassing capability that can help with brands’ marketing, selling, and support. The platform can now be used to cater to all concerns, starting from the announcement, deals, launches to the selling itself, up until resolving customer issues such as cancellations, returns, etc.

However, Beerud notes that aside from Instagram, there are other channels (WhatsApp, etc.) that brands can use aside from Instagram, so make sure to check those for consumers to have as many options as possible when connecting to brands.

Related posts:

Engage with and monetize your followers with the Messenger API for Instagram

Get started with Messenger API for Instagram

Single Messaging API for engagement across channels

Share on Social media

If you like this episode, do share it with your network!

Get started with Conversational Messaging


Please wait

Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.

API.ai tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- Smooch.io and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to devsupport@gupshup.io