How Conversational Messaging is Transforming Marketing, Commerce & Support

In this hyperconnected world, conversational messaging channels such as WhatsApp, RCS, Facebook Messenger etc are becoming the foremost digital medium for businesses to grow and maintain relationships with new and existing customers to drive sales and increase retention. Discover how businesses are using conversational messaging solutions across the key business functions.

This ebook will help you understand:
  • Importance of conversational messaging in the hyperconnected world
  • How conversational messaging is redefining the way businesses communicate with their consumers.
  • Benefits of conversational messaging in marketing, commerce and support ecosystem
  • Use cases across various industries

For actionable insights, download your free eBook now!

Conversational Marketing Takes Brands Closer To Customers

Conveying your brand message to your target audience or consumer base is not an easy task. There have been numerous ways invented and discovered by marketing agencies to reach out to customers.

Read more
Conversational Technology In Customer Support

Although customer support is one of the most critical aspects of a business, it often doesn’t get the attention it deserves. Most companies compromise customer service because they think that it’s an expensive investment.

Read more

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to