Say Hello to Your WhatsApp Revenue Machine
WhatsApp brings a huge opportunity for brands. If you do it right. To ensure success, you need a WhatsApp marketing platform purpose-built for the Conversational AI era, focused on profitability, efficiency, and compliance. Like Gupshup.
10 billion+
messages per month
45,000+ brands
across 60+ countries
Meta
Premium Business Partner
Experience one conversational engagement platform to drive key business results across the customer lifecycle
Power conversations that drive growth
Deliver personalized product recommendations, increase sales, reduce shopping cart abandonment, and drive loyalty.
There’s a lot you can do with WhatsApp Marketing Messages.
PRE-PURCHASE
Acquire
Get customers from ads to WhatsApp with just one tap!
With Ads that Click to WhatsApp, reap the benefits of having automated two-way conversations that engage, qualify and convert customers.
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PURCHASE
Transact
Increase your revenue through AI-driven conversational commerce by reaching the right consumers at the right time on their preferred channels.
Leverage digital catalogs, personalized recommendations, and one-click payments to convert more visitors via channels like WhatsApp, Instagram, RCS and more.
Smartly re-engage prospects with abandoned carts to successfully complete the sale.
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BUILD-LOYALTY
Engage
Increase your revenue through AI-driven conversational commerce by reaching the right consumers at the right time on their preferred channels.
Utilize digital catalogs, personalized recommendations, and one-click payments to convert more visitors via channels like WhatsApp, Instagram, RCS and more.
Smartly re-engage prospects with abandoned carts to successfully complete the sale.
Know More
Trusted by leading brands globally
Platform capabilities that make you a super marketer
Craft personalised conversational journeys with zero code
Start with one of our thousands of pre-built templates or dive into making your own journeys with a drag & drop visual editor to get up and running with campaigns that converse to convert
Empower your agents to do more
See the power of humans and AI come to life with Agent Assist. While our AI chatbots can handle any customer query, deflecting hot prospects to your human agents can boost conversions.
Personalize Every Interaction Throughout the Customer Lifecycle
Deliver meaningful engagements by integrating events from third-party platforms, enhancing customer profiles with conversational insights, and orchestrating contextual campaigns based on customer actions across messaging, apps and external systems.
Drive AI-powered customer engagement
Automate marketing, commerce and support with advanced multi-lingual chatbots and voice bots across channels
Campaign like a pro with automation
Plan, optimize, and deliver multi-channel conversational campaigns to maximize engagement, reduce costs and drive conversions
Still wondering how WhatsApp Marketing Messages can help your brand?
From faster time to value to operational excellence, there’s a lot waiting for you to unfold!
Real-time interactions
Provide continuous assistance to your customers, addressing their needs at any time of day without the limitations of human working hours.
Personalized Customer Experience
Deliver tailored experiences using data-driven insights to understand and predict customer preferences, improving satisfaction and engagement.
Cost Savings
Reduce operational costs by automating routine customer service tasks and freeing up human agents to focus on more complex issues.
Scaleability
Handle multiple customer interactions simultaneously, ensuring efficient and timely responses without the need for additional staffing resources
Increased Conversion Rates
Guide customers through the sales funnel with personalized recommendations and real-time support, increasing the likelihood of successful transactions.
Conversational Insights
Gather valuable data from customer interactions to gain insights into behavior patterns, preferences, and common inquiries, helping to refine your business strategies and improve products or services.
How are our customers doing?
$20 mn
Cost saving in 3 Years
95%
AI accuracy
4.3X
Higher customer care productivity
Banking
With The integration of Gupshup ACE LLM, Tonik Bank significantly improved operations and customer service. The productivity of the in-house customer care team increased by 4.3 times, allowing them to focus on more complex issues.
Customer query management became more efficient, with nine out of ten queries being handled through the in-app chat and achieving an AI accuracy rate of 95%.
This initiative is expected to save over USD 20 million in operational costs over the next three years, contributing to a significant increase in productivity while maintaining a headcount growth rate below 20%.
7X ROI
online sales attributed to marketing
4X
Higher engagement compared to SMS
81.8%
Higher open rates compared to email
Retail
- Looking for new ways to engage shoppers and grow revenues, Reserva adopted WhatsApp for segment based promotions, cross-sell and nudges. These targeted campaigns saw a high CTR of 40%, (a big jump from 10% on SMS and 2.2% on email)
- Recognizing the value of conversations, Reserva partnered with Gupshup to launch a Gen AI-powered shopping assistant for their Mother’s Day campaign
- The personal shopping assistant not just helps customers with product recommendations, but asks questions to understand the style preferences and consultatively helps them select the perfect Mother’s Day present
- Reserva is also using Click-to-chat ads to acquire new shoppers and utility messaging for transactional and order and shipping updates
2.3X
Higher engagement on WhatsApp
5X
Click Through Rate (CTR) over email
1.5X
better reactivation rate over other channels
Quick Commerce
- Introduced WhatsApp as a channel for marketing in mid 2022 after seeing success with authentication and OTP use cases on WhatsApp
- In addition to promotional campaigns on Whatsapp, Swiggy took their engagement a notch up with interactive bot journeys
- To reactivate dormant users, the brand sent personalised promotions to the segment, seeing a tremendous 1.5X better reactivation rate over other channels
- With Swiggy DineOut, they launched Dine Buddy allowing users to find restaurants near them and browse categories such as Outdoor Seating, Instagram worthy, Nightlife etc. The campaign saw 2.3X higher engagement on whatsapp over email