SMS-based communication has been the cornerstone of marketing for brands for a long time. Over the years, user engagement with SMS has been steadily declining as text-only messaging is not sufficiently interactive for users. Other channels of communication have emerged which are highly engaging and user-friendly. RCS is one such medium where the interaction between the users and brands is not only engaging but also supports end-to-end automation.
RCS Business Messaging (RBM) allows the deployment of industry-specific automated chatbots on the RCS channel. RBM also enables brands to interact with users with an advanced version of the SMS.
With the development of new technologies, more and more companies adopt brand new techniques and methods to boost their sales, attract customers, and, more importantly, build a solid reputation. This is why most of the companies that exist nowadays use AI – artificial intelligence to improve their business operations and guarantee the mind-blowing success of their company.
As they say, “nothing changes if nothing changes,” and that’s the main reason we have to be flexible enough to meet and adapt to the newest trends and changes that life serves us every day!
A few years ago, everything was handled manually, fraught with manual mistakes and human errors. Yes, those were harsh and ruthless times, where we were double- and even triple-checking everything to make sure everything was OK! Now, we don’t need to waste our time on such things: everything is perfectly handled by our new tech friend, AI!
Along with Email marketing, SMS marketing is the only digital marketing tool that has been in existence for nearly two decades. SMS marketing was an easy and convenient way for brands to reach the masses and generate new leads.
But there is a decline in the number of SMSs sent by users. In 2011, 2.3 trillion messages were sent, which has declined to nearly 2 trillion messages in 2019 in the United States alone.
The reason behind the decline is the rise in Over-The-Top (OTT) messaging platforms like WhatsApp, Facebook Messenger, and so on. Due to its rich media capabilities like sending videos, images, embedded maps, users prefer these platforms over SMS, and so do enterprises.
Thanks to all the technological advances in communication, the way we speak is faster and easier. We only need our cell phone to connect with someone, even if it is on the other side of the world.
The same thing happens with brands, the way in which we communicate with our clients must be closer and respond immediately to their needs or doubts.
That is why we have a couple of reasons why you should make WhatsApp the best ally for your business:
Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing.
–Larry Page, Co-founder of Google
Artificial Intelligence (AI) and related technologies like Machine Learning (ML), Automatic Speech Recognition (ASR), and Natural Language Processing (NLP) are making a massive impact on the world by helping to create “smart” machines that can think, learn, reason and even act in human-like ways.
Technology has revolutionized the way we communicate. With rich media and interactivity in messaging, brands will be able to increase customer engagement using chatbots and artificial intelligence (AI). Taking a step ahead from SMS, RCS Business Messaging (RBM) is touted to be an emerging player in the mobile messaging space with its ability to reshape and revitalize the way we communicate. Therefore, it will be playing a major role in the future of IP messaging.
“Artificial Intelligence is a wide-ranging branch of computer science concerned with building smart machines capable of performing tasks that typically require human intelligence.”
“Besides the cost and efficiency advantages, a couple of RPA’s greatest benefits are often overlooked: its ease of deployment and the speed and agility it confers on the enterprise.”
In a recent study, PwC called technologies like Artificial Intelligence and Robotic Process Automation software “smart automation.” In another, it stated that by 2030, these technologies could boost the GDPs of local economies by up to 26% and contribute about $15.7 trillion to the global economy. It also believes that the net long-term impact of automation will be positive for the economy.
With technological innovations every year, there’s something new that pops up. Chatbots have been one of the widely debated topics this year. With businesses focusing on optimizing customer experiences, chatbots are predicted to take over human conversations in the coming years.
Customer interaction and resolution have become a crucial part of any brand’s marketing efforts. As per the reports, the need for receiving immediate responses is as high as 80%, and lack of it directly impacts brand loyalty. (Dimelo)
Therefore, catering to consumer needs becomes a matter of priority for businesses trying to enhance the customer experience. Given the comfort and the dependency, which is almost 40% for branded chatbots, what becomes more important is to have a well-designed bot that represents your brand and meets customer expectations. (3C)
The ‘Novel’ Coronavirus – this very term invokes fear and frustration.
If men were previously relying on technology for shopping, today they are almost dependent on it. Technology has kept up to a considerable extent to meet the needs and demands of the people for whom it was developed. But with lockdown and associated restrictions in place, the onus of ensuring that essentials reach the doorsteps of people, particularly those who are quarantined, is on e-commerce. Today, the internet is used to shop for a range of products using numerous and ever-increasing conversational commerce platforms like shopping portals and websites.
Then, there is the all-important factor of understaffing of the back offices of such online shopping portals. Hence, integrated customer care in the form of uniform messaging apps for different sellers is not only one of the ways to move forward, but it is also the need of the hour.
With so many business transactions taking place by the minute, the possibility of errors and miscommunication is real, especially for the vernacular consumers.
Recent research revealed that 50-70% of call center activity is related to health benefits. By itself, this fact is not problematic. But considering that each such interaction typically costs $5-$15 (sometimes more) and also results in long wait times and unhappy customers, healthcare organizations have a serious problem on their hands.
In the U.S. and elsewhere, healthcare is fast evolving into a more consumer-driven industry. Today’s customers demand better plans, more personalized care, low-cost solutions, and high-quality, accurate information from the healthcare providers they interact with. These organizations need better ways to provide high-quality consumer experiences while lowering their costs to keep up with these demands.