Conversational AI, Conversational Support

Conversational Technology In Customer Support

Although customer support is one of the most critical aspects of a business, it often doesn’t get the attention it deserves. Most companies compromise customer service because they think that it’s an expensive investment. Today, building and sustaining a brand is all about knowing your customers. It has always been like this, but consumption habits have been evolving due to the rise in technology and the plethora of available choices to a consumer, especially social media. If you are a brand or are planning to launch one in the market soon, you have to ride all the latest trends to keep up with the needs of your consumers.

One of the contentious topics that brands have to deal with is whether to employ human agents for customer support or go ahead with AI-powered conversational technology. Conversational technology in customer support means the use of chatbots and virtual assistants to assist customers. Listen to the CEO of Gupshup, Mr. Beerud Sheth, and VP of Marketing, Mr. Srinivas Vijayaraghavan, talk about how conversational technology in customer support can amp up your brand name.

Continue Reading

Conversational Marketing

Conversational Marketing Takes Brands Closer To Customers

Conveying your brand message to your target audience or consumer base is not an easy task. There have been numerous ways invented and discovered by marketing agencies to reach out to customers. Even then, brands come across many challenges in marketing their products/services. Marketing, too, has evolved and developed with new technology. Email marketing, social media marketing, and brand placements have become quite common. Apart from these tried and tested ways, there are many ways like conversational marketing which can be used to reach out to your customers.

Starting with any entry point, you can maximise the benefits of conversational marketing to help in lead generation, lead nurturing and lead conversion in a frictionless manner. Gupshup CEO Beerud Sheth and VP of Marketing Srinivas Vijayaraghavan broke down the process of how incorporating conversational marketing in marketing strategy can be beneficial. Listen to their conversation at length here.

Continue Reading

Conversational AI, Food & Beverage

Conversational AI can transform your restaurant business

The rise of digital smartphones, messaging apps, and the ongoing pandemic have significantly impacted the food and beverage industry in the past year. Social distancing ensured that most people used online platforms to order food from restaurants. Though it is considered a very relaxed approach, consumers do miss the experience of in-house dining. Restaurants thus need to make the ordering process as smooth and effortless as the dine-in experience for their customers.

Listen to Gupshup CEO Beerud Sheth and VP of Marketing Srinivas Vijayaraghavan as they discuss how the pandemic and the rise of digital smartphones affected the consumers’ dining experience here.

Continue Reading

Conversational AI

Gaps in conversations? Conversational AI to the rescue

Understanding how consumers make brand decisions and buying choices is a tremendous asset for any company. This is especially important for businesses that want to increase their customer base with low acquisition costs. Conversations lead to results by driving business impact. The data speaks for itself – 33% of consumers would recommend a brand that provides a quick response (Nielsen-McKinsey)

This is because prospects are looking for specific information before making a purchase. More often than not, they do not wait to get their questions answered. Immediacy becomes not just merit but a necessity. With decreasing attention span of consumers and increasing expectations from brands, consumers tend to make the most of the stiff competition in the market and do not hesitate to shift preferences. Brands lose both visitors and existing customers when conversations are not built and nurtured carefully.

Continue Reading

Chatbots, Insurance

Comprehensive Guide to Low-cost Insurance Chatbots

According to McKinsey, changes in customer behaviors and expectations, particularly around their demand for digital channels, are causing a “fundamental shift in the insurance distribution model.” As the growth and profitability of the industry are impacted through 2021 and beyond, insurance companies realize that to maintain business continuity and compete effectively in the challenging environment, they must cut costs, focus on new product development, and provide a “digitally enhanced” customer experience.

An AI-powered insurance chatbot provides one of the best ways to meet the last goal – at low cost, at scale, and with an eye on the future.

Continue Reading

Conversational AI, Logistics

How Does Conversational AI Transform Logistics?

The sheer demand for cutting-edge technology in the logistics and supply chain industry is at an all-time high. According to McKinsey, the logistics industry can generate up to $2 trillion every year in economic value simply by adopting conversational AI.

The idea behind conversational AI in logistics is to automate repetitive processes and attempt to eliminate human errors. In this article, we’ll examine the many ways conversational AI is revolutionizing the realm of logistics and supply chain and discuss its use-cases in the practical world.

Continue Reading

Conversational AI, Security

How to Tackle the Risks of Conversational AI Security?

With changing times, every business is leaning towards using a conversational chatbot to engage with customers. Artificial intelligence is the fuel for this revolution to benefit every industry. Chatbots and virtual agents will raise a billion customer requests autonomously by 2030, according to Gartner experts.

But, what they forget are the security concerns with using such technology. Allow us to highlight the troubles and the counter-measures to address them. But first, let’s understand what conversational AI security is.

Continue Reading

Conversational AI, Conversational Support

Difference between Conversational AI Support and IVR

Customers’ primary way of communication with businesses has long been and continues to be a voice. However, the shift to chatbots is a prominent trend. Without robust conversational AI capabilities, no chatbot is complete. Chatbots that can closely simulate the experience of engaging with a human agent.

Most notably, Interactive Voice Response (IVR) technology has improved the efficiency of companies though, IVRs have irritated customers. Because it forced customers to choose from inflexible menus and non-access to a live agent, over 60% of consumers believe “IVR technology makes for a bad customer experience.”

Companies now have a method to give customers the versatile and responsive voice interaction they desire at half the cost of an offshore call center, thanks to advances in AI and automation in recent years. Companies may reinvent voice experiences thanks to conversational AI.

Continue Reading

Conversational AI, Real Estate

How Has Conversational AI Revolutionized the Real Estate Industry?

With refurbished technologies and ever-growing digitalization, the real estate industry faces constant changes. It becomes challenging to cope with enhanced customer expectations for high-quality services with an ever-increasing workload. Although nearly every industry employs chatbots today, it takes much more for a real estate industry to provide such unrestricted functionality.

Conversational AI (Artificial Intelligence) offers virtual assistants diverse capabilities and acts as a virtual interface in the real estate ecosystem. Let’s discuss how conversational AI leverages customer service efforts and how to make the most of it in the real estate business.

Continue Reading

Conversational Experiences

Re-imagining CX across sales, marketing and support

The best customer experience strategy has one goal and that is to delight the right people and move them towards closing the sale. In this article, we will share with you how to reimagine your customer experience across sales, marketing and support to make sure that you are providing the best experience to the people in your sales /  purchase pipeline.

We will also cover some of the challenges in implementing a successful CX strategy for your company and offer tips for overcoming these challenges and building an effective customer experience strategy across these three main pillars.

Continue Reading