We live in a hyper-connected, hyper-digital world that’s driven by software. In this world, software is everywhere – in computers and mobile phones, homes and factories, offices and laboratories. Software – powered by trillions of lines of code and complex inter-connected systems in the front and back ends – runs planes, cars, washing machines, airplanes, aeroplanes, and anything else you can think of. And Marketing Technology (MarTech) companies play a vital role in ideating, designing and bringing this software to its target audience. These MarTech companies are also known as Independent Software Vendors (ISVs).
So what does an ISV do? Why are ISVs important? What is an ISV partner and certified ISV?
This detailed blog will address all these aspects of ISVs and more.
On November 26th, 2021
Conversational AI-powered chatbots are just about everywhere these days. When trying to solve a problem, or amend an order, customers want a quick and easy solution that’s readily available. Nowadays, a ticketing system or customer service only available over the phone simply won’t do.
According to one study by HubSpot, ⅔ of customers expect a response to their enquiry within 10 minutes. And not all companies can afford to have a 24/7 customer service team.
This is why chatbots are a useful tool for businesses of all sizes.
Chatbots are perfect for those customers that have a phobia of speaking on the phone, and can also save your customer support team lots of time by answering simple questions without human interference needed. However, it’s important to not only choose the right chatbot service for your business but also ensure it is advanced enough to understand a multitude of queries and answer them in a personable way.
Messenger platforms are a hot topic today, thanks to the ease and intuitivity in using them. Speaking to family and friends has been a bliss due to the enablement of omnichannel communication replete with text messages, images, and more, by these platforms. Of late, a vast majority of customers are opting for messaging as the channel for interacting with brands as it allows them to reach out to enterprises on their own terms. The prospect of leveraging these platforms to provide a seamless shopping experience has gained a lot of traction in recent times. But which is the best platform to do so? WhatsApp clearly emerges as a winner as it has over two billion people across 180 countries using it for peer-to-peer messaging.
So, what are the reasons behind the optimism about WhatsApp’s emergence as a successful e-commerce channel in the days to come? While there are many that can be stated, we confine ourselves to three important ones in this blog.
All over the world, millions of companies leverage SMS to connect and engage with customers. This is not surprising considering that:
- 78.05% of the global population owns a smartphone
- The average person checks their phone 160 times a day
- SMS has open rates of 98%
- 95% of text messages are read within 3 minutes
- Over 65% of marketers state that SMS is a “very effective” marketing channel
From appointment reminders, account updates and delivery notifications, to sales announcements, limited-time promotions, coupons and even company updates; SMS is an easy, low-cost, scalable way to share relevant information with customers and keep them engaged with the brand. And now, businesses have an even more powerful means to communicate with customers: RCS business messaging.
On November 22nd, 2021
With every website that you visit, it might seem like every company is getting into the chatbot business. Facebook, Google, and Amazon, Ebay all have a bot or two to offer. They want people to believe that AI will be the next big thing in technology – but they may be wrong about that.
Conversational AI might be new, but rule-based and scripted chatbots have been around for some time.
So, what’s the difference between conversational bots and scripted ones?
Conversational bots interact with humans on a personal level by mimicking natural human speech patterns. These can include tone of voice, predicting what comes next, or even giving suggestions that users might not have thought of. Such functionalities make them engaging for customers who are looking for more than just information from bots.
Since its launch in late 2009, WhatsApp has emerged as the world’s most powerful messaging app. Between 2009 and 2013, WhatsApp amassed 200 million monthly active users. By July 2021, this number crossed 2 billion+. Every day, over 100 billion messages are sent via WhatsApp. Further, users check the app 23 times a day, and 80% of WhatsApp messages are seen within 5 minutes.
WhatsApp is one of the most powerful communications tools available today. And yet, many brands refuse to see its potential for brand-customer communications!
Activar tu cuenta en Gupshup es fácil, práctica y, sobre todo, va a traer múltiples beneficios a tu empresa.
Estás a 3 pasos de acceder a un Sandbox o ambiente de prueba ideal para automatizar procesos en tus chats de WhatsApp.
Desde el seguimiento de un pedido, optimización de procesos, tiempos y recursos humanos en la labor de atención al cliente e incluso para uso de la comunicación interna con tus empleados.
Instagram, today, has made a mark across the world with its marvelous features and easy-to-use navigation. A variety of content is posted on Instagram, such as promotional content, brand discounts, performance art, education, and awareness campaigns. Creators, influencers, and businesses have begun to use it as a platform to reach millions of people worldwide. The platform’s direct message feature allows users to personally connect with their fans, followers, and friends. Both the account holder or creator and the consumer benefit from this arrangement.
Instagram understands that some users would like to keep their posts and other activities private. So, an account can be operated in either mode, private and open. Private, for those who share their content only with their approved followers and open for those comfortable sharing their content with everyone on the Internet. Therein lies the beauty of Instagram. It is equipped with several features in consideration of the privacy of its users.
“There are things you want to say publicly, and there are things that have to be done privately. If you can do both in a seamless manner, I think that can have some dramatic impact.” – Beerud Sheth
Gupshup CEO Beerud Sheth and Srinivas B. V., VP Marketing at Gupshup, discuss how this app is another progressive introduction into the world of conversational business messaging, bridging the gap between consumers and companies. Listen to their discussion here.
The “API economy” has transformed the world of software development and technology. The use of APIs or Application Programming Interfaces allows separate software components to communicate effectively without the inherent incompatibility issues created by different software platforms. Simply put, APIs allow multiple applications to connect, “talk” to each other, and access and share business-critical data. APIs empower companies to build, deploy and scale products and services faster and more easily than before.
There are thousands of APIs out there, and one of the most popular and powerful is SMS API. Like other APIs, an SMS API also provides enhanced connectivity, data access, agility, and scalability. It specialises in the programmatic sending of short messages via an SMS gateway.
CPGs wanting to reach users on their phones – especially the younger demographic – should make it easier for them to browse information and place orders. Three out of four teens regularly make purchases online, and the majority of them make these transactions from their phones. When it comes to social media, more than 50 million consumers engage with brands on Facebook alone each month, with at least 25% of those interactions happening via a mobile device (compared to only 2% in 2010).
CPGs who are looking for new ways to reach consumers can find just that by connecting with customers through their phones. And it doesn’t have to be expensive. It’s simple, quick, and effective! Most of the consumers anyways use their mobile devices to connect with their favourite brands. With so many people being on a messaging app at any given time, it makes sense why so many FMCG brands are using social media to connect with their customers.