Browse Category by E-commerce
Chatbots, Conversational commerce, D2C, E-commerce, WhatsApp Business API, WhatsApp Commerce

Power Of WhatsApp Chatbots In E-commerce

The development of smartphones has given e-commerce companies a much easier way to use mobile messaging to get their brands across. Now, instead of waiting for people to come looking for them, businesses are targeting individuals directly through messaging apps such as Facebook Messenger, Instagram Stories and WhatsApp. And when it comes to the business potential behind WhatsApp chatbots and Facebook Messenger marketing, it makes sense that in terms of profitability and numbers, WhatsApp is currently the top messenger platform.

Continue Reading

Conversational Marketing, Conversational Messaging, D2C, E-commerce, Messaging Channels, SMS API

Comprehensive Guide to SMS Marketing for eCommerce

Some cool facts about mobile phones:

In 2017, a U.S. survey found that 46% of people check their phones before they even get out of bed. Another discovered that the average person checks their phone 160 times a day. From these facts, it’s obvious that the use of mobile phones – particularly Internet-enabled smartphones – has exploded over the past few decades. This creates many rich opportunities for brands and marketers to connect with their audience.

And for this, SMS marketing is ideal.

65% of marketers say that SMS marketing is a “very effective” method for them, and this guide will explain why.

Continue Reading

Conversational commerce, Conversational Messaging, E-commerce, Messaging Channels, Retail, WhatsApp Business API, WhatsApp Commerce

Grow And Scale Your Business With WhatsApp Commerce

Conversational messaging apps like WhatsApp have a simple, less-confusing interface which people are already familiar with. With almost 50% of the active Internet users on WhatsApp and an extensive adoption of digital payments and UPI in the last few years, India has seen an unprecedented adoption of messaging apps – primarily WhatsApp – for both communication and business. Given this, it has become imperative for retail businesses to reach users where they already reside, as research shows customers now expect a brand to be available through messaging as much as possible. In order to do so, retailers need to offer a service that customers will find useful.

The last few years have seen many changes in the way people interact with brands. Users are no more interested in downloading dozens of applications to their mobile phones. They want to get things done using one application at a time, which makes conversational apps the most preferred mode of interaction these days. Users would rather reach out to their favorite brand in the manner they communicate with friends and family – without having to download multiple apps all over again!

Continue Reading

Conversational commerce, Conversational Messaging, E-commerce, Messaging Channels, WhatsApp Business API, WhatsApp Commerce

3 Key Reasons Why WhatsApp is the Next Big E-Commerce Channel

Messenger platforms are a hot topic today, thanks to the ease and intuitivity in using them. Speaking to family and friends has been a bliss due to the enablement of omnichannel communication replete with text messages, images, and more, by these platforms. Of late, a vast majority of customers are opting for messaging as the channel for interacting with brands as it allows them to reach out to enterprises on their own terms. The prospect of leveraging these platforms to provide a seamless shopping experience has gained a lot of traction in recent times. But which is the best platform to do so? WhatsApp clearly emerges as a winner as it has over two billion people across 180 countries using it for peer-to-peer messaging.

So, what are the reasons behind the optimism about WhatsApp’s emergence as a successful e-commerce channel in the days to come? While there are many that can be stated, we confine ourselves to three important ones in this blog.

Continue Reading

Chatbots, Conversational Messaging, D2C, E-commerce

Chatbots Are The Paradigm Shift for E-commerce in COVID-19 Era

Chatbots & E-commerce go hand-in-hand. Whether it’s a food & grocery delivery app or an electronics e-commerce store, chatbots are most likely to be used by consumers for resolving their queries. Nearly 67% of consumers have used a chatbot for customer support, across the globe. When surveyed industry-wise, 34% of the consumers accept the use of AI-powered chatbots for online retail followed by healthcare & telecommunication industry at 27% and 25% respectively.

With the pandemic disrupting traditional businesses, digital adoption is no more optional but a necessity to sustain the growth of your enterprise. Due to the lockdown, physical offices and retail shops have closed either temporarily or permanently which has pivoted a lot of businesses online.

Continue Reading

Chatbots, Conversational AI, Conversational Support, D2C, E-commerce

Conversational Support is Redefining D2C Customer Lifecycle

On October 25th, 2021

It’s a well-known fact that the way people shop is changing. In fact before and even after making a buying decision, people are communicating with brands in ways like they never have before. That’s why it’s so important to be able to communicate with your customers on their terms, not yours.

This is where conversational support comes in. By leveraging conversational support, you can engage users in a conversation that feels more natural and convenient than sending an email or making a phone call. It also allows you to improve customer service and sales without spending money on extra staff members.

In this article, we’ll discuss conversational support and how this new way of communication can benefit your business. Keep reading to find out more.

Continue Reading

Chatbots, D2C, E-commerce

Personalized D2C and e-Commerce shopping experiences

Today, most consumers are online, making choices and buying everything from food to services online on digital platforms. Ecommerce websites with AI-powered chatbots, social media tools like Facebook, Instagram, etc., have changed the way customers and brands interact. This is a great opportunity for D2C brands to leverage the power of online shopping platforms and tools that come with them to invest in their customer relationships. If leveraged optimally, it can result in increased revenue streams, broader customer outreach, increased profits, and improved financial performance.

Continue Reading