Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging and chatbots.
What is a “chatbot,” you ask? Chatbots are computer programs that carry out conversations with people using a lightweight messaging app UI, language-based rules, or artificial intelligence. Chatbots converse with users using natural language (either voice or text) rather than traditional website or app user interfaces. Continue Reading
Bots are becoming more and more prominent with each passing day. Brands and businesses are inclining towards getting a bot developed for their use case. Some of the popular use cases include customer support, lead generation, product search, productivity and utility. There are more than 100k bots on Facebook Messenger alone. One of the major challenges for businesses is to drive users to their bot. Although there are different methods available, Facebook provides some unique ways to drive users to a bot. Let’s look at few of them.
Facebook recently announced that they have over 100k bots and 100k developers working on Facebook Messenger. These impressive numbers are no doubt in part to Facebook’s commitment to listening to their developer base and improving their product constantly. Among the new features that they recently launched, their Customer Matching API went under the radar. But it is a feature that has the potential to bring in a lot of your existing users to your brand’s chatbot. This blog post will detail what the Customer Matching API is and how you can use it to engage your users.Continue Reading
Imagine being able to buy a book, order food, book a taxi, get news and do much more from right within your favourite messaging app. Or using any other internet service while using the messaging app. If that sounds inconceivable, it is already happening. There is a major tech revolution going on right now. Slowly, but surely, mobile apps are being replaced by a new type of software program: Chatbots. Continue Reading
During Facebook’s recent quarterly earnings call with investors, founder Mark Zuckerberg said the social media giant would begin expanding Facebook Messenger to more businesses after testing with companies such as Uber and Everlane. This type of commerce, sometimes referred to as ccommerce, (for chatbased commerce), allows business to interact directly with customers through a messaging service. Continue Reading