The State of CX in India

Customer experience (CX) in India is undergoing a profound transformation, driven by technological advancements and changing consumer expectations. Businesses across the country are strategically leveraging generative AI and omnichannel approaches to redefine how they engage with their customers.

The integration of conversational AI, in particular, is revolutionizing interactions by enabling brands to offer smarter, faster, and more personalized service. This technology empowers businesses to anticipate customer needs, deliver seamless interactions, and enhance satisfaction across various touchpoints.

Indian companies are increasingly aware that exceptional customer experience (CX) is no longer optional but essential for maintaining competitive advantage. Conversational AI tools can handle complex queries, provide real-time support, and create human-like interactions that resonate with consumers.

By 2025, AI is projected to make a substantial contribution to India’s GDP, underscoring the technology’s potential to revolutionize industries. To stay ahead, brands must implement various CX strategies for businesses. By embracing these strategies and leveraging the power of AI, businesses can deliver exceptional customer experiences and drive long-term growth.

In this infographic, we will talk about the current state and future of CX in India and some interesting statistics about CX for Indian businesses that will convince you to empower CX of your brand with AI-powered messaging.