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Gupshup at MWC Barcelona: Making Online Shopping More Conversational in 2024

On February 21, 2024 | 4 Minutes Read
Conversational AIConversational CommerceConversational EngagementConversational MarketingConversational SupportCXD2C & E-commerceRetailWhatsApp Commerce

The Mobile World Congress (MWC) Barcelona 2024 promises to showcase cutting-edge innovations shaping the future of connectivity. Among these advancements, the rise of the conversational cloud stands as a transformative force, poised to revolutionize how we interact with businesses, particularly in online shopping. Gupshup, a leading conversational AI platform, is at the forefront of this movement. They are empowering businesses to create engaging and personalized shopping experiences through the power of conversational commerce with chatbots and messaging channels.

The Rise of the Conversational Cloud

Consumers today are increasingly turning to messaging apps like WhatsApp, Instagram, and Telegram for communication and information access. This shift in behavior presents a significant opportunity for businesses to engage with customers directly within these familiar platforms. The conversational cloud facilitates this shift, providing a unified platform for businesses. This platform helps to build, deploy, and manage AI-powered chatbots across various messaging channels.

Consumers today crave convenience and personalization in their interactions with brands, particularly during online shopping. Traditional e-commerce platforms often lack the human touch, frustrating customers with clunky interfaces and impersonal experiences. This is where the conversational cloud steps in.

Powered by artificial intelligence (AI) and machine learning (ML), the conversational cloud allows businesses to create chatbots and messaging solutions. These can interact with customers in a natural, two-way conversation. Unlike static websites or apps, these solutions provide a dynamic and engaging experience, fostering deeper connections and boosting brand loyalty.

Statistics underscore the growing importance of conversational interfaces:

  • 82% of consumers prefer messaging apps for communicating with businesses. (Source: Zendesk)
  • 67% of consumers are more likely to purchase from a company that offers messaging support. (Source: customersai)
  • The global conversational AI market is projected to reach USD 18.4 billion by 2027, growing at a CAGR of 23.3%. (Source: Grand View Research)

Gupshup: Empowering Personalized Shopping Experiences

Gupshup’s conversational cloud equips businesses with the tools to create personalized shopping journeys, enhancing customer engagement. Through intuitive chatbot development tools, pre-built templates, and advanced analytics, Gupshup empowers businesses to:

Offer 24/7 Customer Support: Chatbots can answer FAQs, resolve product inquiries, and provide real-time assistance, enhancing customer satisfaction and reducing support costs.

Recommend Relevant Products: AI-powered chatbots can personalize product recommendations based on individual customer preferences, purchase history, and browsing behavior, driving targeted sales.

Simplify The Checkout Process: Conversational commerce allows customers to complete purchases directly within the messaging app, streamlining the checkout experience and increasing conversion rates.

Personalize Marketing Campaigns: Chatbots can deliver targeted promotions and offers based on customer preferences, boosting engagement, driving sales, and making shopping with conversational AI.

Interactive Product Exploration: Chatbots can showcase products through images, videos, and even augmented reality experiences, creating a more engaging and immersive shopping journey.

Multilingual Support: Reaching a global audience is easier with chatbots that can communicate in multiple languages, removing language barriers and expanding market reach.

Examples of How Gupshup Empowers Businesses

  • A leading fashion brand uses Gupshup chatbots to provide personalized style recommendations and offer real-time assistance, resulting in a 20% increase in conversion rates.
  • A major electronics retailer leverages Gupshup’s messaging channel integration to offer click-to-buy functionality within WhatsApp, leading to a 35% decrease in cart abandonment.
  • A global beauty brand utilizes Gupshup’s AI-powered chatbots for virtual consultations, driving a 15% boost in customer satisfaction.

Beyond Engagement: Seamless & Secure Experiences

Gupshup goes beyond engagement to ensure seamless and secure shopping with conversational AI for both businesses and consumers. Its platform offers:

Robust Security Features: Data encryption, access controls, and compliance with global security standards ensure user data protection.

Omnichannel Integration: Connect with customers across various messaging platforms, offering a unified experience regardless of their preferred channel.

Scalability and Performance: The platform scales to accommodate high traffic volumes and ensures smooth performance even during peak shopping seasons.

Gupshup at MWC Barcelona 2024

Gupshup at MWC

At MWC Barcelona 2024, Gupshup will showcase its latest innovations in conversational cloud technology and demonstrate the power of conversational commerce in retail businesses to revolutionize their online shopping experiences. Visitors can expect to see:

  • Live demos of AI-powered chatbots interacting with customers in real time.
  • Case studies showcasing the success of Gupshup’s solutions across various industries.
  • Expert insights on the future of conversational commerce and its impact on the retail landscape.


The conversational cloud is rapidly transforming the way we shop online, and Gupshup is at the forefront of this revolution. By providing businesses with the tools to create engaging, personalized, and secure shopping experiences, Gupshup is paving the way for a future where chatbots are no longer just assistants, but trusted shopping companions.

Visit Gupshup at MWC Barcelona 2024 and experience the future of online shopping. You can also get in touch online.

Manna Khare
Manna, an IT graduate with 8 years of content writing experience, is passionate about words and their power to convey ideas. When she's not crafting content, she is immersed in books, enjoys cricket matches and the rhythm of music, relishes beach strolls, and cherishes quality time with her furry friend. Her love for languages extends beyond writing, as she is a knower of Hindi, English, Urdu, and Spanish.

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