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Axis Bank’s AI-powered bot Aha! handled 20M queries with 97% accuracy

Axis Bank and Gupshup’s AI-bot Aha! drives 40X user growth for enhanced customer experience

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20 Million+

Customer queries handled


Data accuracy achieved


User growth since inception

The Story

Enhancing customer experience through round-the-clock, prompt customer service and query resolution

Axis Bank stands out as a premier private sector bank in India that provides a diverse array of financial products and services such as savings and current accounts, credit cards, loans, and investment options. With a physical presence of more than 4,700 branches and 10,000 ATMs, and a robust digital platform that offers online and mobile access to banking services, Axis Bank is well positioned to serve its customers.

The bank has received numerous accolades for its innovative approach and unwavering commitment to customer satisfaction, which reinforces its reputation as a customer-centric organization.

Axis Bank decided to launch its chatbot, Aha, to enhance the customer experience and make digital banking accessible to all. The bank recognized the potential of AI to revolutionize customer interactions and saw the introduction of a chatbot as an opportunity to provide fast, accurate, and personalized service to its clients. Additionally, the bank assessed that the chatbot would be able to save time and human effort while helping with customer insights and fraud detection.

The Solution

AI-powered chatbot transforms customer service, offering quick and personalized resolution

Axis Bank, in partnership with Gupshup, launched Axis Aha! in early 2018. Aha provides fast, accurate, and personalized service to the bank’s clients across a range of journeys, such as transferring funds, blocking cards, and paying the electricity bill.

Additionally, Aha! helped Axis with customer insights and advanced fraud detection. This helped Axis deliver seamless customer banking experience, while reducing human and time effort.

Axis leveraged Aha! to offer a seamless customer experience in the following use cases

  • Authentication
  • Pay electricity bill
  • Pay credit card bill
  • Order cheque book
  • Block card
  • Credit card and loan applicaton
  • Checking account balance




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The Success

With Aha! Axis enhanced its customer experience, improving customer satisfaction

The number of new users has increased 31 times, while transactions have grown 50x, indicating the effectiveness of Aha! in addressing the identified problems and providing value to Axis Bank and its customers.

Axis’s Aha! won the DX Leader Award at the 2018 IDC Digital Transformation Awards and has seen a significant increase in the number of new users and transactions since its launch.

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