How Citibank is providing seamless customer experience with Gupshup’s Smart Messaging API

Gupshup provided Citibank with a Global Messaging API, enabling one-way and two-way communication on a single platform with multiple messaging channels across all geographies.

The Problem

Citibank is the consumer division of a financial services multinational Citigroup with over 2,649 branches in 19 countries. Citibank needed a reliable messaging communication partner to engage and retain its customers.

The Solution

Gupshup offered Citibank a customized solution with its Smart Messaging API, which helped them:

  • Handle transactional and promotional SMS, WhatsApp alerts and WeChat notifications
  • Enable Citibank users’ Opt-in and Opt-out management for various messaging channels
  • Run targeted cross-selling chaser campaigns to accompany higher value transaction alerts

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