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Khan Academy uses Gupshup’s WhatsApp API to empower learners to study at their own pace

Khan Academy integrated Gupshup’s WhatsApp API with their app, which offered a rich, personalized messaging experience for students, teachers and parents.

The Problem

Khan Academy is a nonprofit organization that believes in a free, world-class education for anyone, anywhere offering practice exercises, instructional videos, and a personalized learning dashboard. Khan Academy faced challenges and delay in turn-around-time for queries using traditional Email, SMS and In-App notifications to drive adoption, app usage and support for their students, teachers and parents communities.

The Solution

Gupshup helped Khan Academy for:

  • Better engagement with parents, teachers, and students
  • Reaching a wider audience (new and existing users) using WhatsApp
  • Delivering information like assignments, guides, learning tools, etc., more efficiently