Launching Conversation Cloud - Reimagine CX in the Digital Age. Learn More
NEW! Pre-Approved WhatsApp Templates To Keep Your Customers Closer Explore
Conversational Internet is digitizing the other half of the world Learn More
You asked for our Gen AI secret sauce - Launching ACE LLM! Explore

SMS API FAQ

An SMS API (Application Programming Interface) provides an integration platform to programmatically send and receive SMS messages. With this API, your brand can build a tailored SMS channel to communicate with your customers. You can also verify if each message was delivered, track each interaction, and even retrieve the history of older messages.

The Gupshup SMS API provides an easy-to-use interface to integrate powerful SMS messaging into your customer service and brand promotion ecosystem. Build seamless conversational experiences across 30+ channels with full flexibility and control.

Reliably send SMS messages to your audience, whether you want to send alerts and notifications, or surveys, reminders, or even verification codes (OTPs). With Gupshup’s SMS API,

you also get the deliverability insights you need to improve your SMS programme.

An SMS API is an easy and cost-effective way to programmatically send and receive SMS messages to and from customers. If you are looking for an easy way to set up SMS messaging for your brand, an SMS API is the way to go. Reliable and secure, the SMS API makes it easy to connect to an SMS gateway and send messages at scale, quickly and easily. Once you set it up, you can:

  • Send and receive different kinds of SMS messages: alerts, notifications, OTPs, reminders, etc.
  • Connect with customers in different countries without worrying about technical details like carrier, deliverability, pricing differences, etc.
  • Review message status in real-time
  • Deliver consistent brand experiences to customers
  • Queue messages for delivery

With Gupshup’s SMS API, your brand can effortlessly connect with customers in any country the API supports. You get great deliverability even when you send a large number of messages at the same time, and get insights into which messages are being delivered, which aren’t, and why (or why not). Send group messages, customise your sender ID by country, and get real-time delivery receipts. Click here to know more about this enterprise-grade, cost-effective platform.

An SMS API like Gupshup is a basic building block that makes it possible for brands to connect to an SMS gateway to programmatically send SMS messages easily and scalably. It eliminates the need to use manual SMS systems by facilitating the flow of information between different systems, so you can communicate with your customers in any country and with any type of

messaging content.

The integration of Gupshup’s SMS API is managed by a software developer. It requires some programming, server configuration, data modelling, testing, etc. to communicate with the API, and connect it with the SMS gateway.

It’s easy to build a test integration in just a few hours. To integrate Gupshup’s SMS API from PHP, all you have to do is sign up with Gupshup, create a sender ID, create an API key, and install our PHP code library into your application. Once the PHP API is integrated into your software, you can start sending automated SMS messages from your application.

There are a few APIs that provide free SMS integration to programmatically send short messages via an SMS Gateway. However, they offer limited functionality that doesn’t scale well as a company grows. To participate in contextual, meaningful two-way communication with customers via SMS, a paid SMS API like Gupshup is usually a better choice.

With this single API and programmable messaging features, you can build seamless conversational experiences with SMS. The API is easy to deploy and works well in dozens of countries. To get started, click here.

Sending SMS messages via a mobile carrier may involve a charge. Some carriers also charge for receiving SMS messages. These costs can add up, depending on factors like the text volume, message type, countries sent to (or received from), price per message, etc.

However, with the Gupshup SMS API, you can send SMS to customers in dozens of countries at a much lower rate than you would with regular carrier-based SMS. We offer pay-as-you-go pricing so you only pay for what you use with full transparency and full flexibility.

You can send local SMS, international SMS, SMS to toll-free numbers, short code SMS, and more. All messages are sent programmatically, and the API is easy to set up, so you can get going in next to no time. You even get volume discounts as you scale. Click here to get started.