Historical Meta Pricing

Pricing Update

Meta is introducing significant changes to WhatsApp Business Platform pricing to create a more streamlined and value-driven messaging experience. Starting 1st May 2025, businesses will transition from conversation-based pricing to a per-message pricing model for template messages. This means that service conversations and utility templates within the 24-hour customer service window will become completely free.

• Cost per conversation in USD on the WhatsAppBusiness Platform.
• This reflects future updates to rates.
• Effective Feb. 1, 2025 - Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates.

Market	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	$US	0.0618	0.0340	0.0367	n/a	n/a
Brazil	$US	0.0625	0.0080	0.0315	n/a	n/a
Chile	$US	0.0889	0.0200	0.0527	n/a	n/a
Colombia	$US	0.0125	0.0002	0.0077	n/a	n/a
Egypt	$US	0.1073	0.0052	0.0052	0.0833	n/a
France	$US	0.1432	0.0300	0.0691	n/a	n/a
Germany	$US	0.1365	0.0550	0.0768	n/a	n/a
India	$US	0.0107	0.0014	0.0014	0.0280	n/a
Indonesia	$US	0.0411	0.0200	0.0300	0.1360	n/a
Israel	$US	0.0353	0.0053	0.0169	n/a	n/a
Italy	$US	0.0691	0.0300	0.0378	n/a	n/a
Malaysia	$US	0.0860	0.0140	0.0140	0.0418	n/a
Mexico	$US	0.0436	0.0100	0.0239	n/a	n/a
Netherlands	$US	0.1597	0.0500	0.0720	n/a	n/a
Nigeria	$US	0.0516	0.0067	0.0067	0.0998	n/a
Pakistan	$US	0.0473	0.0054	0.0054	0.1286	n/a
Peru	$US	0.0703	0.0200	0.0377	n/a	n/a
Russia	$US	0.0802	0.0400	0.0429	n/a	n/a
Saudi Arabia	$US	0.0455	0.0115	0.0115	0.0598	n/a
South Africa	$US	0.0379	0.0076	0.0076	0.0280	n/a
Spain	$US	0.0615	0.0200	0.0342	n/a	n/a
Turkey	$US	0.0109	0.0053	0.0083	n/a	n/a
United Arab Emirates	$US	0.0384	0.0157	0.0157	0.0510	n/a
United Kingdom	$US	0.0529	0.0220	0.0358	n/a	n/a
North America	$US	0.0250	0.0040	0.0135	n/a	n/a
Rest of Africa	$US	0.0225	0.0040	0.0144	n/a	n/a
Rest of Asia Pacific	$US	0.0732	0.0157	0.0425	n/a	n/a
Rest of Central & Eastern Europe	$US	0.0860	0.0353	0.0557	n/a	n/a
Rest of Latin America	$US	0.0740	0.0113	0.0445	n/a	n/a
Rest of Middle East	$US	0.0341	0.0157	0.0178	n/a	n/a
Rest of Western Europe	$US	0.0592	0.0300	0.0378	n/a	n/a
Other	$US	0.0604	0.0077	0.0304	n/a	n/a

• Cost per conversation in INR on the WhatsAppBusiness Platform.
• This reflects future updates to rates.
• Effective Feb. 1, 2025 - Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates.

Market	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	₹	4.5293	2.4918	2.6888	n/a	n/a
Brazil	₹	4.5808	0.5863	2.3087	n/a	n/a
Chile	₹	6.5135	1.4654	3.8642	n/a	n/a
Colombia	₹	0.9161	0.0147	0.5607	n/a	n/a
Egypt	₹	7.8651	0.3812	0.3812	6.1088	n/a
France	₹	10.4984	2.1994	5.0674	n/a	n/a
Germany	₹	10.0073	4.0322	5.6308	n/a	n/a
India	₹	0.7846	0.1150	0.1150	2.3000	n/a
Indonesia	₹	3.0111	1.4653	2.1979	9.9638	n/a
Israel	₹	2.5871	0.3885	1.2368	n/a	n/a
Italy	₹	5.0614	2.1974	2.7687	n/a	n/a
Malaysia	₹	6.3037	1.0262	1.0262	3.0639	n/a
Mexico	₹	3.1938	0.7325	1.7537	n/a	n/a
Netherlands	₹	11.7078	3.6656	5.2784	n/a	n/a
Nigeria	₹	3.7851	0.4915	0.4915	7.3233	n/a
Pakistan	₹	3.4683	0.3960	0.3960	9.4171	n/a
Peru	₹	5.1536	1.4662	2.7626	n/a	n/a
Russia	₹	5.8767	2.9311	3.1457	n/a	n/a
Saudi Arabia	₹	3.3292	0.8420	0.8420	4.3871	n/a
South Africa	₹	2.7821	0.5579	0.5579	2.0554	n/a
Spain	₹	4.5044	1.4648	2.5049	n/a	n/a
Turkey	₹	0.7989	0.3884	0.6101	n/a	n/a
United Arab Emirates	₹	2.8164	1.1509	1.1509	3.7342	n/a
United Kingdom	₹	3.8747	1.6122	2.6249	n/a	n/a
North America	₹	1.8313	0.2930	0.9889	n/a	n/a
Rest of Africa	₹	1.6497	0.2930	1.0558	n/a	n/a
Rest of Asia Pacific	₹	5.3664	1.1510	3.1124	n/a	n/a
Rest of Central & Eastern Europe	₹	6.2997	2.5858	4.0809	n/a	n/a
Rest of Latin America	₹	5.4207	0.8278	3.2581	n/a	n/a
Rest of Middle East	₹	2.4993	1.1507	1.3030	n/a	n/a
Rest of Western Europe	₹	4.3378	2.1982	2.7697	n/a	n/a
Other	₹	4.4248	0.5641	2.2292	n/a	n/a

• Cost per conversation in IDR on the WhatsAppBusiness Platform.
• This reflects future updates to rates.
• Effective Feb. 1, 2025 - Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates.

Market	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	Rp	881.95	485.22	523.57	n/a	n/a
Brazil	Rp	891.98	114.17	449.56	n/a	n/a
Chile	Rp	1268.36	285.34	752.45	n/a	n/a
Colombia	Rp	178.40	2.85	109.18	n/a	n/a
Egypt	Rp	1531.53	74.22	74.22	1189.55	n/a
France	Rp	2044.30	428.27	986.75	n/a	n/a
Germany	Rp	1948.66	785.17	1096.45	n/a	n/a
India	Rp	152.77	19.97	19.97	399.44	n/a
Indonesia	Rp	586.33	285.32	427.97	1940.13	n/a
Israel	Rp	503.79	75.64	240.83	n/a	n/a
Italy	Rp	985.56	427.89	539.13	n/a	n/a
Malaysia	Rp	1227.49	199.82	199.82	596.63	n/a
Mexico	Rp	621.91	142.64	341.48	n/a	n/a
Netherlands	Rp	2279.80	713.78	1027.84	n/a	n/a
Nigeria	Rp	737.05	95.70	95.70	1426.03	n/a
Pakistan	Rp	675.37	77.10	77.10	1833.79	n/a
Peru	Rp	1003.55	285.50	537.94	n/a	n/a
Russia	Rp	1144.36	570.75	612.56	n/a	n/a
Saudi Arabia	Rp	648.28	163.95	163.95	854.24	n/a
South Africa	Rp	541.75	108.64	108.64	400.24	n/a
Spain	Rp	877.11	285.24	487.76	n/a	n/a
Turkey	Rp	155.56	75.64	118.81	n/a	n/a
United Arab Emirates	Rp	548.42	224.11	224.11	727.12	n/a
United Kingdom	Rp	754.51	313.93	511.14	n/a	n/a
North America	Rp	356.60	57.06	192.56	n/a	n/a
Rest of Africa	Rp	321.24	57.06	205.60	n/a	n/a
Rest of Asia Pacific	Rp	1044.97	224.13	606.05	n/a	n/a
Rest of Central & Eastern Europe	Rp	1226.72	503.52	794.66	n/a	n/a
Rest of Latin America	Rp	1055.54	161.18	634.44	n/a	n/a
Rest of Middle East	Rp	486.68	224.07	253.74	n/a	n/a
Rest of Western Europe	Rp	844.68	428.04	539.34	n/a	n/a
Other	Rp	861.62	109.84	434.08	n/a	n/a

• Cost per conversation in EURon the WhatsAppBusiness Platform.
• This reflects future updates to rates.
• Effective Feb. 1, 2025 - Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates.

Market	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	€	0.0512	0.0282	0.0304	n/a	n/a
Brazil	€	0.0518	0.0066	0.0261	n/a	n/a
Chile	€	0.0736	0.0166	0.0437	n/a	n/a
Colombia	€	0.0104	0.0002	0.0063	n/a	n/a
Egypt	€	0.0889	0.0043	0.0043	0.0690	n/a
France	€	0.1186	0.0248	0.0572	n/a	n/a
Germany	€	0.1131	0.0456	0.0636	n/a	n/a
India	€	0.0090	0.0012	0.0012	0.0232	n/a
Indonesia	€	0.0341	0.0166	0.0249	0.1129	n/a
Israel	€	0.0292	0.0044	0.0140	n/a	n/a
Italy	€	0.0572	0.0248	0.0313	n/a	n/a
Malaysia	€	0.0712	0.0116	0.0116	0.0346	n/a
Mexico	€	0.0361	0.0083	0.0198	n/a	n/a
Netherlands	€	0.1323	0.0414	0.0596	n/a	n/a
Nigeria	€	0.0428	0.0056	0.0056	0.0828	n/a
Pakistan	€	0.0392	0.0045	0.0045	0.1066	n/a
Peru	€	0.0582	0.0166	0.0312	n/a	n/a
Russia	€	0.0664	0.0331	0.0355	n/a	n/a
Saudi Arabia	€	0.0376	0.0095	0.0095	0.0495	n/a
South Africa	€	0.0314	0.0063	0.0063	0.0232	n/a
Spain	€	0.0509	0.0166	0.0283	n/a	n/a
Turkey	€	0.0090	0.0044	0.0069	n/a	n/a
United Arab Emirates	€	0.0319	0.0130	0.0130	0.0421	n/a
United Kingdom	€	0.0438	0.0182	0.0297	n/a	n/a
North America	€	0.0207	0.0033	0.0112	n/a	n/a
Rest of Africa	€	0.0186	0.0033	0.0119	n/a	n/a
Rest of Asia Pacific	€	0.0606	0.0130	0.0352	n/a	n/a
Rest of Central & Eastern Europe	€	0.0712	0.0292	0.0461	n/a	n/a
Rest of Latin America	€	0.0612	0.0094	0.0368	n/a	n/a
Rest of Middle East	€	0.0282	0.0130	0.0147	n/a	n/a
Rest of Western Europe	€	0.0490	0.0249	0.0313	n/a	n/a
Other	€	0.0500	0.0064	0.0252	n/a	n/a

• Cost per conversation in GBP on the WhatsAppBusiness Platform.
• This reflects future updates to rates.
• Effective Feb. 1, 2025 - Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates.

Market	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	£	0.0445	0.0245	0.0264	n/a	n/a
Brazil	£	0.0451	0.0058	0.0227	n/a	n/a
Chile	£	0.0641	0.0144	0.0380	n/a	n/a
Colombia	£	0.0090	0.0001	0.0055	n/a	n/a
Egypt	£	0.0774	0.0038	0.0038	0.0601	n/a
France	£	0.1033	0.0216	0.0499	n/a	n/a
Germany	£	0.0985	0.0397	0.0554	n/a	n/a
India	£	0.0078	0.0010	0.0010	0.0202	n/a
Indonesia	£	0.0297	0.0144	0.0216	0.0979	n/a
Israel	£	0.0254	0.0038	0.0122	n/a	n/a
Italy	£	0.0498	0.0216	0.0272	n/a	n/a
Malaysia	£	0.0620	0.0101	0.0101	0.0302	n/a
Mexico	£	0.0315	0.0072	0.0173	n/a	n/a
Netherlands	£	0.1152	0.0361	0.0519	n/a	n/a
Nigeria	£	0.0372	0.0048	0.0048	0.0720	n/a
Pakistan	£	0.0341	0.0039	0.0039	0.0925	n/a
Peru	£	0.0507	0.0144	0.0272	n/a	n/a
Russia	£	0.0578	0.0288	0.0310	n/a	n/a
Saudi Arabia	£	0.0327	0.0083	0.0083	0.0431	n/a
South Africa	£	0.0273	0.0055	0.0055	0.0202	n/a
Spain	£	0.0443	0.0144	0.0246	n/a	n/a
Turkey	£	0.0078	0.0038	0.0060	n/a	n/a
United Arab Emirates	£	0.0277	0.0113	0.0113	0.0367	n/a
United Kingdom	£	0.0382	0.0159	0.0259	n/a	n/a
North America	£	0.0180	0.0029	0.0097	n/a	n/a
Rest of Africa	£	0.0162	0.0029	0.0104	n/a	n/a
Rest of Asia Pacific	£	0.0528	0.0113	0.0306	n/a	n/a
Rest of Central & Eastern Europe	£	0.0620	0.0254	0.0402	n/a	n/a
Rest of Latin America	£	0.0534	0.0081	0.0321	n/a	n/a
Rest of Middle East	£	0.0246	0.0113	0.0128	n/a	n/a
Rest of Western Europe	£	0.0427	0.0216	0.0273	n/a	n/a
Other	£	0.0435	0.0056	0.0219	n/a	n/a

• Cost per conversation in AUD on the WhatsAppBusiness Platform.
• This reflects future updates to rates.
• Effective Feb. 1, 2025 - Updated authentication and authentication-international rates will apply in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and United Arab Emirates.

Market	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	A$	0.0804	0.0443	0.0477	n/a	n/a
Brazil	A$	0.0813	0.0104	0.0410	n/a	n/a
Chile	A$	0.1156	0.0260	0.0686	n/a	n/a
Colombia	A$	0.0163	0.0003	0.0099	n/a	n/a
Egypt	A$	0.1395	0.0068	0.0068	0.1084	n/a
France	A$	0.1862	0.0390	0.0899	n/a	n/a
Germany	A$	0.1775	0.0715	0.0999	n/a	n/a
India	A$	0.0139	0.0018	0.0018	0.0364	n/a
Indonesia	A$	0.0535	0.0260	0.0390	0.1768	n/a
Israel	A$	0.0459	0.0069	0.0219	n/a	n/a
Italy	A$	0.0897	0.0389	0.0491	n/a	n/a
Malaysia	A$	0.1117	0.0182	0.0182	0.0543	n/a
Mexico	A$	0.0566	0.0130	0.0311	n/a	n/a
Netherlands	A$	0.2077	0.0650	0.0936	n/a	n/a
Nigeria	A$	0.0671	0.0087	0.0087	0.1297	n/a
Pakistan	A$	0.0615	0.0070	0.0070	0.1670	n/a
Peru	A$	0.0913	0.0260	0.0490	n/a	n/a
Russia	A$	0.1043	0.0520	0.0558	n/a	n/a
Saudi Arabia	A$	0.0590	0.0149	0.0149	0.0778	n/a
South Africa	A$	0.0493	0.0099	0.0099	0.0364	n/a
Spain	A$	0.0799	0.0260	0.0444	n/a	n/a
Turkey	A$	0.0142	0.0069	0.0108	n/a	n/a
United Arab Emirates	A$	0.0499	0.0205	0.0205	0.0662	n/a
United Kingdom	A$	0.0687	0.0286	0.0466	n/a	n/a
North America	A$	0.0325	0.0052	0.0175	n/a	n/a
Rest of Africa	A$	0.0293	0.0052	0.0187	n/a	n/a
Rest of Asia Pacific	A$	0.0952	0.0204	0.0552	n/a	n/a
Rest of Central & Eastern Europe	A$	0.1117	0.0459	0.0724	n/a	n/a
Rest of Latin America	A$	0.0961	0.0147	0.0578	n/a	n/a
Rest of Middle East	A$	0.0443	0.0204	0.0231	n/a	n/a
Rest of Western Europe	A$	0.0769	0.0390	0.0491	n/a	n/a
Other	A$	0.0784	0.0100	0.0395	n/a	n/a

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