The Total Economic Impact™ Spotlight
Unlock Revenue Growth for Retail and E-Commerce
With Gupshup Conversation Cloud and
WhatsApp Business Platform
Key Findings
Discover the projected cost savings and business benefits of leveraging Gupshup Conversation Cloud
Learn how, in combination with leveraging conversational AI platforms such as Gupshup Conversation Cloud, WhatsApp helped a composite organization representative of interviewed customers achieve a 270% ROI over three years and $4.37M in net present value.
Read the 2025 Total Economic Impact™ Spotlight analysis to learn the details about the positive impact our solution has had on our customers including:
- Significant ROI
- Cost savings
When customers make a purchase due to WhatsApp conversations, average order values are 20% higher than the companywide AOV at the composite organization; this equals a 1.17% increase in total revenue.
Lead generation also improved with platforms such as Gupshup Conversation Cloud with WhatsApp. Of the surveyed respondents in retail and e-commerce, 90% saw an increase in open rates with WhatsApp at their organizations. The average increase in leads among these respondents was 64%.
Interviewees said through partners like Gupshup, WhatsApp was an easy integration with their organizations’ current systems (e.g., CRM, e-commerce platform, or homegrown solution) and that this helped them target customers accordingly.
The head of digital marketing partnered with Gupshup to use rich media and trackable links to drive conversion rates. Additionally, Gupshup can enable AI and Personalize to orchestrate tailored experiences and remarket to customers based on their funnel stage.
Among survey respondents in retail and e-commerce, 90% of their organizations saw improved ROAS with WhatsApp.12 These respondents reported that ads that click to WhatsApp had a 64% improvement in ROAS compared to legacy ads.
