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Gupshup and Truecaller join hands to help enterprises improve customer experience and enable trust in business communication

Mumbai, February 24, 2022 – Gupshup, a leader in conversational engagement, announced a technology partnership with Truecaller, the leading global platform for verifying contacts and blocking unwanted communications to empower enterprises with access to advanced business identity solutions. With this partnership, brands will enable a secure voice communication ecosystem to better engage with consumers and improve their overall calling experience.

With unsolicited calls and messages on the rise, mobile users are finding it difficult to distinguish unwanted calls and genuine calls or messages from brands they want to engage with leading to incomplete or unproductive consumer outreach. To address this, Gupshup and Truecaller will bring the Verified Business Caller Identity solution to businesses. The association will help brands deliver personalized voice calls to customers, with a logo, verified tick, call reason and green badge with Truecaller caller identification for more meaningful engagement between brands and consumers.

“We are committed to help businesses drive secure, smart and intuitive conversations with their customers. Our partnership with Truecaller reflects our commitment to our patrons. The Verified Business Caller Identity solution will help businesses add more credibility to their consumer communication. With contextual information provided through a verified identity, the scope of identity theft and phishing are significantly reduced”, said Ravi Sundararajan, Chief Operating Officer, Gupshup. “Together, we will help our enterprise customers strengthen user trust, satisfaction and make communication truly work for their brand.”

The Verified Business Caller Identity solution works seamlessly across Android & iOS caller IDs and offers businesses a self-service dashboard to easily manage business numbers and access insights for calling patterns to understand the health of a brand’s calling process.

Users today are flooded with endless calls from unidentified numbers. Unfortunately, industry-wide, businesses tend to suffer from reaching their users, resulting in a poor user experience. Our Truecaller Verified Business Caller Identity solution provides an answer to this problem. The solution has acquired the trust of consumers and companies by adding identity, trust, safety, and context to voice led business communication with successful use cases across industry verticals.
Gupshup is the leading messaging and conversational engagement platform, and this partnership will amplify our joint vision to build a seamless communication experience for users and business.” said Priyam Bose, Global Head, GTM at Truecaller for Business.

Gupshup recently acquired Knowlarity, a cloud communications leader in cloud telephony, contact center automation, AI-powered voice assistants and speech analytics solutions. This will enhance Gupshup’s capabilities in conversational AI and help businesses build seamless conversational experiences across both voice and messaging channels, which are key enablers of business communication.

About Gupshup

Powering over 6 billion messages per month, Gupshup enables better business-to-customer engagement through smart conversations. By collaborating with Gupshup, brands get a single messaging API across 30+ messaging channels, AI-powered voice solutions, a rich conversational experience-building tool kit, and a network of emerging market partnerships across messaging apps, device manufacturers, ISVs and mobile operators. Read more

About Truecaller

We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for over 300 million active users, with half a billion downloads since launch and 30 billion unwanted calls identified and blocked. Headquartered in Stockholm, since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. For more information please visit:

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