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Gupshup appoints Vartika Verma as Senior Director Global Marketing

January 31, 2023, Mumbai: Gupshup, the leading conversational engagement platform, today announced the appointment of Vartika Verma as Senior Director Global Marketing. Vartika will lead Gupshup’s overall marketing strategy and help drive strategic growth, innovation, and value for shareholders and customers worldwide.

With over 15 years of experience, Vartika brings rich expertise in technology, product, and growth marketing. Most recently, she was the Vice President at where she led their global marketing initiatives including entry to new markets, ARR growth, and expansion. Prior to, she led large international marketing teams in hyper-growth environments at Directi, Rocket Internet, Hike, and Payoneer. 

Beerud Sheth, CEO and Co-founder of Gupshup said, “Vartika’s strong bias towards action, cross-team collaboration, and strong understanding of business needs alongside brand and growth marketing experience is a powerful combination. With her deep experience in the conversational messaging space, I am excited about the new ideas and opportunities she will bring into marketing at Gupshup.”

“The conversational AI market is rapidly growing and evolving, driven by capability advancements in AI that are empowering businesses to deliver 10X better CX. I am delighted to join Gupshup at this pivotal juncture across expansion into new products and geographies, and execute breakthrough ideas to meet the burgeoning demand for CPaaS and Conversational AI solutions across the globe,” said Vartika Verma, Senior Director Global Marketing, Gupshup.

Vartika is an alumnus of The University of California and has been recognized by BARC and Prestigious Rising Brands of Asia bestowing her with the – Marketing Meister Asia award and Adgully recognizing her as the Marketing Head of the Year

About Gupshup

Gupshup is the leading conversational engagement platform for marketing, commerce, and support automation. Gupshup’s automation solutions enable 50,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, AkzoNobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the conversational engagement platform powers over 10 billion messages per month. Valued at $1.4 bn, the company has marquee investors such as Tiger Global, Fidelity Management and Research Co. LLC, and others on its cap table. For more details, please visit:

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