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You asked for our Gen AI secret sauce - Launching ACE LLM! Explore leads the way with first-ever end-to-end bill payments on WhatsApp for MP Discom

Mumbai, 4 May 2023:Customers of MPMKVVCL (Madhya Pradesh Madhya Kshetra Vidyut Vitaran Co Ltd) can now pay their electricity bills conveniently through WhatsApp. The service is a first-of-its-kind bill payment solution, wherein end-to-end payment happens within WhatsApp. The new payment on WhatsApp feature has been implemented by, the leading Conversational Engagement Platform, in partnership with WhatsApp and MPMKVVCL. 

On sending a message to 07552551222, customers can enter the WhatsApp chat and through a step by step process, they can review and pay the bill without leaving WhatsApp or getting redirected to a new page. Once the payment is completed, the customer receives a confirmation message intimating the user about the payment completion.

The latest UPI integration on WhatsApp eliminates the need for customers to download multiple payment apps or visit offline payment collection centers. By leveraging the power of WhatsApp, has enabled customers to complete their bill payment process in a matter of seconds, without any additional effort or time investment. This initiative is a significant step towards the digitisation of India’s electricity sector and is expected to set a new benchmark for customer experience in the industry. PayU is the payment processing partner under the initiative.

Commenting on the launch, Beerud Sheth, CEO of, said, “We’ve been working with MPMKVVCL to bring innovative solutions that deliver citizen services more efficiently and seamlessly. The addition of Payments on WhatsApp is another feather in their cap among a host of citizen-friendly moves. Gupshup’s industry leading Conversational Engagement Platform, along with MPMKVVCL’s digital initiatives will set the precedent for citizen centric discoms in India” 

“MPMKVVCL has been a front-runner in adopting digital means to bring convenience for its customers, following the Government of India’s Digital India initiative. We were the first Government utility in India to implement WhatsApp chatbot for providing citizen centric services like Complaint registration, bill download, etc. Payments on WhatsApp has given a further boost to our efforts by allowing end-to-end bill payment within the app, thus bringing a revolutionary new way of electricity bill payments for our customers first time In India ”, said Ganesh Shankar Mishra (IAS), Managing Director, MPMKVVCL.

In a rating done by the Central government’s Ministry of Power and Rural Electrification Corporation (REC), MPMKVVCL ranked as the 6th best discom in India for Consumer service rating of discoms that was conducted among 58 discoms in India.

About is the leading conversational engagement platform for marketing, commerce, and support automation.’s automation solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, AkzoNobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the conversational engagement platform powers over 10 billion messages per month. Valued at $1.4 bn, the company has marquee investors such as Tiger Global, Fidelity Management and Research Co. LLC, and others on its cap table. For more details, please visit:



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