Browse Category by Conversational Marketing
Conversational Marketing, Conversational Messaging, D2C, E-commerce, Messaging Channels, SMS API

Comprehensive Guide to SMS Marketing for eCommerce

Some cool facts about mobile phones:

In 2017, a U.S. survey found that 46% of people check their phones before they even get out of bed. Another discovered that the average person checks their phone 160 times a day. From these facts, it’s obvious that the use of mobile phones – particularly Internet-enabled smartphones – has exploded over the past few decades. This creates many rich opportunities for brands and marketers to connect with their audience.

And for this, SMS marketing is ideal.

65% of marketers say that SMS marketing is a “very effective” method for them, and this guide will explain why.

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Chatbots, Conversational Marketing, Messaging Channels, RCS

Innovative Use Cases of RCS

RCS (Rich Communication Services) is the next generation of SMS (Short Messaging Service). RCS helps to send rich media such as video, gifs, and images with suggested buttons and replies, which enables enterprises to achieve a higher response rate than simple text-based messaging.

Let us understand how RCS is being used by various brands and industries.

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Chatbots, Conversational Marketing, Messaging Channels, RCS

Why Marketers Should Use RCS

Along with Email marketing, SMS marketing is the only digital marketing tool that has been in existence for nearly two decades. SMS marketing was an easy and convenient way for brands to reach the masses and generate new leads.

But there is a decline in the number of SMSs sent by users. In 2011, 2.3 trillion messages were sent, which has declined to nearly 2 trillion messages in 2019 in the United States alone.

The reason behind the decline is the rise in Over-The-Top (OTT) messaging platforms like WhatsApp, Facebook Messenger, and so on. Due to its rich media capabilities like sending videos, images, embedded maps, users prefer these platforms over SMS, and so do enterprises.

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Conversational Marketing

Conversational Marketing Takes Brands Closer To Customers

Conveying your brand message to your target audience or consumer base is not an easy task. There have been numerous ways invented and discovered by marketing agencies to reach out to customers. Even then, brands come across many challenges in marketing their products/services. Marketing, too, has evolved and developed with new technology. Email marketing, social media marketing, and brand placements have become quite common. Apart from these tried and tested ways, there are many ways like conversational marketing which can be used to reach out to your customers.

Starting with any entry point, you can maximise the benefits of conversational marketing to help in lead generation, lead nurturing and lead conversion in a frictionless manner. Gupshup CEO Beerud Sheth and VP of Marketing Srinivas Vijayaraghavan broke down the process of how incorporating conversational marketing in marketing strategy can be beneficial. Listen to their conversation at length here.

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Announcements, Conversational Marketing, Digital Commerce

Gupshup raises additional $240 million to fast-track global Conversational Messaging vision

By Beerud Sheth, Co-Founder and Chief Executive Officer | Gupshup

I’m excited to share that Gupshup raised an additional $240 million in funding from a group of industry-leading investors including Fidelity Management and Research Company LLC, Tiger Global (who made an additional investment), Think Investments, Malabar Investments, Harbor Spring Capital, certain accounts managed by Neuberger Berman Investment Advisers LLC, White Oak and Neeraj Arora, among others. These funds will go towards a share buyback from employees and existing investors as well as towards continued growth in the business. This round is an extension of the previous $100 million funding round led by Tiger Global in April.

A portion of the funds will be used for a partial share buyback from employees and early investors. Nothing in my entrepreneurial journey gives me more satisfaction than sharing our company’s success with our employees. I’m also grateful to the early investors that put their faith in us and glad we can give them a great return.

In my earlier note, written at the time of the April funding, I outlined our rich history of innovation in messaging and conversational technologies and introduced a vision of a future where customers interact and transact with businesses on their messaging apps via conversational messaging.

Since then we have been very busy executing. We doubled our staff strength, hiring talented individuals across virtually every function including engineering, product, marketing, sales, customer success and more. We continue to add conversational AI specialists to the team.  We’ve expanded our management team to drive our growth in India and in mobile-first regions around the world. We are also actively looking to expand through recruiting as well as M&A.

We have accelerated our product innovation in Conversational AI to enable the creation of intelligent bots and improve on-device messaging experiences. We are strengthening our AI Tools and Workbench along with pre-built, pre-tested AI data models that work in a plug-n-play mode.  Listen to our podcast episode on Conversational AI here.

We have launched conversational solutions to enable Digital Commerce businesses. Enabling digital commerce with conversational messaging helps businesses across industries take their customers on conversational journeys on messaging apps, across marketing, commerce and support workflows. Customers can discover products, pay for them, track delivery, provide feedback and get support, while chatting with their favourite brands like they would with friends and family. Listen to our podcast episode on Conversational Commerce here

Built on the Gupshup IP (GIP) messaging channel, we developed and launched solutions for the digitization of restaurants, solutions to transform Out-of-Home advertising and 1-click bill payment solutions to make collecting payments via messages more efficient for businesses. We’ve strengthened our messaging platform by adding advanced APIs to simplify multi-step journeys like KYC, Loan Processing and also APIs for exciting new channels like Instagram.

There are many new products brewing in the labs. Please expect to hear from us about an accelerating stream of innovation.

In closing, we remain focused on our vision, wedded to innovation, committed to our customers and eager to hire talented employees as we accelerate towards a world where conversations drive business.

Conversational Marketing

Start real-time conversations with customers via Conversational Marketing

Messaging is the most preferred way of communication today, and for good reason too. It’s fast, easy and is more conversational in nature. For all these reasons and more, consumers are now preferring to communicate with businesses and their favorite brands via texting or messaging. Brands and businesses can make a choice today to cater to customers’ needs and take them through the marketing funnel through a series of personalized conversational experiences. It’s time to make your business feel personal again.

What is Conversational Marketing?

Conversational marketing helps businesses build relationships with customers by creating a series of personalized conversational experiences. These could be across physical and digital platforms. However, mass personalization is no longer the goal. Marketers want to have one-on-one conversations with their customers through the Awareness-Interest-Decision-Action (B2C) sequence to learn what they are looking for, and develop a stronger, long-term relationship with them. Hence, the importance of conversational marketing in a customer journey cannot be emphasized enough.

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Conversational Marketing

The Ultimate Guide to Conversational Marketing

Have you ever wondered how to engage with your customers who visit your website? Do you wish to convert leads via dialogue-driven activities? Here is where conversational marketing comes to the forefront. But before we dig deeper, let us first understand what conversational marketing is?

What is Conversational Marketing?

Conversational marketing is a form of inbound marketing where the focus is on customer interactions. The primary aim of conversational marketing is to build customer trust through conversations and enrich your buying experience. HubSpot research reveals that 77% of customers recommend a brand to a friend after a single positive experience.

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Chatbots, Conversational Marketing, Conversational Messaging

What is Conversational Messaging?

Why Conversational Messaging?

Businesses need to engage with their customers in real-time. Customer engagement drives revenues, customer satisfaction and market share growth. Therefore, businesses are always looking for better and newer ways to engage customers. Earlier engagement formats such as web and app were structured formats consisting of screens, tabs and buttons – they require humans to behave like computers; conversational messaging is natural, intuitive and conversational – it forces computers to behave like humans. In that sense, conversational messaging is the most advanced format for engagement.

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Chatbots, Conversational Marketing, Customer Experience (CX)

The birth of Conversational Experiences and how brands are using them


Ever since Facebook announced the launch of chatbots to the world in mid-2016, the well-established definition for the same went something like “a computer program designed to simulate an intelligent conversation with one or more human users via conversational interfaces”. Bots got the reputation of being lightweight apps that resided within messengers. Ever since their widespread acceptance, the world of marketing has never been the same. A  wave of a disruptive new trend in technology ushered into our daily lives. Continue Reading