Browse Category by Conversational Marketing
Announcements, Conversational Marketing, Digital Commerce

Gupshup raises additional $240 million to fast-track global Conversational Messaging vision

By Beerud Sheth, Co-Founder and Chief Executive Officer | Gupshup

I’m excited to share that Gupshup raised an additional $240 million in funding from a group of industry-leading investors including Fidelity Management and Research Company LLC, Tiger Global (who made an additional investment), Think Investments, Malabar Investments, Harbor Spring Capital, certain accounts managed by Neuberger Berman Investment Advisers LLC, White Oak and Neeraj Arora, among others. These funds will go towards a share buyback from employees and existing investors as well as towards continued growth in the business. This round is an extension of the previous $100 million funding round led by Tiger Global in April.

A portion of the funds will be used for a partial share buyback from employees and early investors. Nothing in my entrepreneurial journey gives me more satisfaction than sharing our company’s success with our employees. I’m also grateful to the early investors that put their faith in us and glad we can give them a great return.

In my earlier note, written at the time of the April funding, I outlined our rich history of innovation in messaging and conversational technologies and introduced a vision of a future where customers interact and transact with businesses on their messaging apps via conversational messaging.

Since then we have been very busy executing. We doubled our staff strength, hiring talented individuals across virtually every function including engineering, product, marketing, sales, customer success and more. We continue to add conversational AI specialists to the team.  We’ve expanded our management team to drive our growth in India and in mobile-first regions around the world. We are also actively looking to expand through recruiting as well as M&A.

We have accelerated our product innovation in Conversational AI to enable the creation of intelligent bots and improve on-device messaging experiences. We are strengthening our AI Tools and Workbench along with pre-built, pre-tested AI data models that work in a plug-n-play mode.  Listen to our podcast episode on Conversational AI here.

We have launched conversational solutions to enable Digital Commerce businesses. Enabling digital commerce with conversational messaging helps businesses across industries take their customers on conversational journeys on messaging apps, across marketing, commerce and support workflows. Customers can discover products, pay for them, track delivery, provide feedback and get support, while chatting with their favourite brands like they would with friends and family. Listen to our podcast episode on Conversational Commerce here

Built on the Gupshup IP (GIP) messaging channel, we developed and launched solutions for the digitization of restaurants, solutions to transform Out-of-Home advertising and 1-click bill payment solutions to make collecting payments via messages more efficient for businesses. We’ve strengthened our messaging platform by adding advanced APIs to simplify multi-step journeys like KYC, Loan Processing and also APIs for exciting new channels like Instagram.

There are many new products brewing in the labs. Please expect to hear from us about an accelerating stream of innovation.

In closing, we remain focused on our vision, wedded to innovation, committed to our customers and eager to hire talented employees as we accelerate towards a world where conversations drive business.

Conversational Marketing

Start real-time conversations with customers via Conversational Marketing

Messaging is the most preferred way of communication today, and for good reason too. It’s fast, easy and is more conversational in nature. For all these reasons and more, consumers are now preferring to communicate with businesses and their favorite brands via texting or messaging. Brands and businesses can make a choice today to cater to customers’ needs and take them through the marketing funnel through a series of personalized conversational experiences. It’s time to make your business feel personal again.

What is Conversational Marketing?

Conversational marketing helps businesses build relationships with customers by creating a series of personalized conversational experiences. These could be across physical and digital platforms. However, mass personalization is no longer the goal. Marketers want to have one-on-one conversations with their customers through the Awareness-Interest-Decision-Action (B2C) sequence to learn what they are looking for, and develop a stronger, long-term relationship with them. Hence, the importance of conversational marketing in a customer journey cannot be emphasized enough.

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Conversational Marketing

The Ultimate Guide to Conversational Marketing

Have you ever wondered how to engage with your customers who visit your website? Do you wish to convert leads via dialogue-driven activities? Here is where conversational marketing comes to the forefront. But before we dig deeper, let us first understand what conversational marketing is?

What is Conversational Marketing?

Conversational marketing is a form of inbound marketing where the focus is on customer interactions. The primary aim of conversational marketing is to build customer trust through conversations and enrich your buying experience. HubSpot research reveals that 77% of customers recommend a brand to a friend after a single positive experience.

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Chatbots, Conversational Marketing, Conversational Messaging

What is Conversational Messaging?

Why Conversational Messaging?

Businesses need to engage with their customers in real-time. Customer engagement drives revenues, customer satisfaction and market share growth. Therefore, businesses are always looking for better and newer ways to engage customers. Earlier engagement formats such as web and app were structured formats consisting of screens, tabs and buttons – they require humans to behave like computers; conversational messaging is natural, intuitive and conversational – it forces computers to behave like humans. In that sense, conversational messaging is the most advanced format for engagement.

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Conversational Experiences, Conversational Marketing

Using conversational experience to drive sales and engagement

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Dec 12, 2017

The era of conversational experiences has arrived. The traditional means of marketing enshrined by the Yell and Sell methodology have ceased to leave a long-lasting impact. Customers of today want more than just being bombarded by promotional advertising; they want to be reached out personally.  They value the time taken by brands to address to them one on one. For businesses, conversational experiences provide a wide variety of advantages over the traditional means of marketing Continue Reading

Conversational Marketing

The new disruptor-Conversational Marketing and its practices

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Beerud

By Brinelle Kadam

Corporate Marketing | gupshup.io

Oct 24, 2017

Would you like to understand what customers really want and how to give it to them? Then start conversations! Conversational marketing is the latest buzzword in marketing.

Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology.

In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you listen’. Continue Reading

Conversational Marketing

Mobile Marketing Trends to look out for in 2017

Hand of the person with the phone surrounded by icons

Beerud

Afreen Jawed

Pre-Sales and Corporate Marketing | gupshup.io

Jan 10, 2017

The future is mobile. Internet traffic is now coming more from mobile devices than desktops. 56% of traffic online comes from a mobile device. If you’re not catering your content, ads and online experience to a mobile user, then you are missing a massive opportunity. Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. 71% of marketers believe mobile marketing is core to their business.

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