Browse Tag by Customer Engagement
Conversational Messaging, WhatsApp Chatbot

5 reasons to consider a WhatsApp Chatbot messaging strategy

A key evolution of the brand messaging strategy is that a consumer should be able to communicate with the brand as they do with their friends. Messaging is the key to that. Messaging apps like WhatsApp are the most widely used smartphone apps. It has over 2 billion monthly users worldwide and approx. 459 million active users in India.

Given the rise in Whatsapp for Business accounts around the world, the platform is enabling the creation of conversational experiences delivered via Whatsapp Chatbots.  Whatsapp Chatbots allow conversations between brands and consumers through a familiar experience and allow the creation of meaningful experiences. As compared to chatbots on websites, WhatsApp chatbots can aid you in reaching consumers with significantly more flexibility and frequency. This is primarily due to the way most users operate on WhatsApp – they are perpetually active and available to reply most of the time.
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WhatsApp Business, WhatsApp Business API

WhatsApp for business accounts : What it means for enterprises

There is a new kid in the tech world: WhatsApp Business. This android mobile app allows small business enterprises to create business WhatsApp profiles that they can use to communicate with their employees and clients. It even has automated business greetings and replies for quick communications. The profile can include email and physical addresses, business description, website URL, and other pertinent business details.

Case study: The facts

WhatsApp for Business is available not only in the Play Store but also on the web. That will make it easier for businesses to manage their profiles and to pursue varied business leads. From the web, business owners will be able to track their progress through the analytics data this app provides. It is expected that this new trend will hit the ground running immediately it is rolled out across the world. Continue Reading

Chatbots, Conversational Messaging, Facebook Messenger

How chatbots help with your marketing efforts

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Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging and chatbots.

What is a “chatbot,” you ask? Chatbots are computer programs that carry out conversations with people using a lightweight messaging app UI, language-based rules, or artificial intelligence. Chatbots converse with users using natural language (either voice or text) rather than traditional website or app user interfaces. Continue Reading

Chatbots, Facebook Messenger, Smart Messaging

Engage your users with Facebook’s Customer Matching API

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Facebook recently announced that they have over 100k bots and 100k developers working on Facebook Messenger. These impressive numbers are no doubt in part to Facebook’s commitment to listening to their developer base and improving their product constantly. Among the new features that they recently launched, their Customer Matching API went under the radar. But it is a feature that has the potential to bring in a lot of your existing users to your brand’s chatbot. This blog post will detail what the Customer Matching API is and how you can use it to engage your users. Continue Reading
Conversational Messaging

Twitter opens Direct Messages for Automated Experiences

Mass-DM-on-Twitter

Sohan

By Sohan Maheshwar

Lead Developer Relations | gupshup.io

May 24, 2017

Earlier this month, Twitter opened up access to Direct Message (DM) APIs to enable brands and businesses to engage with their audience with rich and engaging experiences. These interactions will be powered by chatbots and can be used for customer service, marketing, subscriptions and other engagement programs.

Twitter is one of the most popular social media platforms in the world with over 300M monthly active users. It is also a platform that brands across the world use to solve customer queries, push out content and give real-time updates. Thus it’s no surprise that Twitter is now leveraging the power of bots. Continue Reading