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Meta Names Gupshup Partner of the Year 2023

On September 25, 2023 | 2 Minutes Read
AnnouncementsWhatsApp Business API

Gupshup, the world’s leading conversational engagement platform, received the 2023 Partner of the Year Award by Meta at their flagship event, Conversations in Mumbai, India. Gupshup was recognized for its achievements in the Meta ecosystem, bringing about transformative solutions that helped bring customers closer, via business messaging. Gupshup was particularly lauded for its innovative thinking, outstanding solution delivery, engineering excellence at scale and best-in-class use of Meta’s platform and launches.

Gupshup is also one of the first partners globally, to have leveraged Meta’s LLM – Llama 2 – to develop domain-specific ACE LLMs – a family of GPT models optimized for business conversations. ACE LLM combines the power and performance of foundation LLMs while meeting enterprise needs of data sovereignty, guardrails, privacy and more, at a much lower cost of ownership for the enterprises. Read more about ACE LLM here.

As mentioned in the event, over the past year, Gupshup has been successful in bringing many beta features to the market, one of which was also spoken about by Mark Zuckerberg, founder, chairman and CEO of Meta at the event Conversations.

Apart from building end-to-end commerce for Redbus, the company has also leveraged Direct Connect API by Meta to launch in-WhatsApp commerce for Spencer’s Retail, launched a Generative-AI powered chatbot for DEWA, TATA Capital and Chayoos.

With WhatsApp becoming the preferred app by customers the world over, there are a lot more opportunities for Gupshup’s to help their business customers, keep their customers closer.

We are excited to be the leading partner for Meta globally, as we shape the future of business communications on WhatsApp, Instagram and Messenger, and harness the power of conversational channels through our industry-leading Conversational Engagement product suite.

Winning this award is a testament to the capabilities of our Platform, Product, People, Leadership, and Vision. And of course, our esteemed customers and partners the world over!

Interested to know more? Read Why Brands Love Gupshup.

Vartika leads marketing at Gupshup and has ~16 years of experience in marketing across early-stage startups and large enterprises. A Marketing specialist by profession, a wanderer at heart, an enthusiastic cook, and a painter for the soul.

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