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5 Personalized Features Of Viber Business Messaging

On April 22, 2022 | 7 Minutes Read
Conversational EngagementGenericViber

The importance of having a communication platform that helps you deliver engaging, personalized messages to your customers cannot be understated. Communicating with customers efficiently and effectively can be a challenge, but with the right tools, it doesn’t have to be. Viber Business provides you with the ability to send rich media messages, like audio, video, images, and location-based messages and messages with personalized content. In this article, you will learn how Viber Business can help you deliver engaging, personalized messages to your customers, ensuring that your communication is both efficient and effective.

Let’s get right into it.

What Is Viber Business?

Viber Business is a messaging app for businesses of all sizes. With Viber API, you can communicate with your customers more personally and efficiently. Viber offers several features that make it the perfect platform for businesses to communicate with their customers. With Viber Business, companies can send messages, make calls, and even video call their customers.

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What’s more, Viber Business offers many features that allow businesses to personalize their communication with their customers. In a nutshell, Viber enables various types of companies to communicate with their customers more personally and efficiently.

What Are The Features Of Viber Business?

There are many personalization features of Viber API, including the following.

1. More Than Messaging

With Viber, you can do more than just send messages. You can send rich media messages, such as images, videos, and even files. You can also create group chats to keep your team connected or start a conversation with a customer and track their purchase history. Businesses can also use Viber Business to send automated messages, like receipts or account activation confirmations. With the future of enterprise messaging always looking brighter, using these features in your business gives you an edge.

2. Build A Community

With Viber Business, you can build a community of customers and followers. By creating group chats, you can engage with multiple customers at once or start a conversation with one customer and invite others to join. This way, you can engage with your customers and keep them updated on your latest products and services or answer any questions they may have.

3. Turn Chats Into ROI

Viber Business API provides businesses with the tools to turn chats into ROI. Companies can send purchase receipts, confirm account activation, or track customer deliveries with automated messages. By engaging with customers on group chats, businesses can build a community of followers and turn conversations into sales.

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4. Track Customer Deliveries & Send Purchase Receipts

With Viber Business, one can track customer deliveries right from the app. This way, you can ensure that your customers receive their purchases on time and keep them updated on their delivery status. You can also send purchase receipts to your customers right from the app. This way, they can keep track of their purchases and know exactly what they paid for. You can also use this feature to upsell customers on to other products or services.

5. Build A Conversation Channel

With Viber API, you can build a conversation channel with your customers. This way, you can keep them updated on your latest products and services or answer any questions they may have. You can also use this channel to promote your brand and build customer loyalty.

Ways You Can Use Viber Business Messages

There are two main options on how businesses can use Viber Business Messages to create a personalized experience for their customers. These are Viber’s business messages (that one can plug straight into their business for more functionality) or chatbots, where the company has more control over the conversation. Let’s explore these two in more detail.

Viber Business Messages

From bank transfers to medical result updates, there are various types of information that companies need to send to their customers daily. With Viber Business Messages, companies can send these messages in a more personal and efficient way.

Viber Business Messages are sent through the Viber app and appear as notifications on the user’s device. When the user taps on the notification, they are taken to the message itself. The message is thus delivered directly to the customer’s inbox, where they can view it at their convenience. Customers can also tap on the information icon to find out more about the organization that sent the message, or they can tap on the call button for conversational support.

Viber Chatbots

Viber chatbots are AI-powered chatbots that businesses can use to automate their customer interactions. With Viber chatbots, companies can engage with customers more personally and efficiently.

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Viber chatbots are built on the Viber platform and use Viber API to interact with customers. Business chatbots can be used for a variety of purposes, such as:

  • Sending promotional offers
  • Sharing appointment reminders
  • Offering customer support
  • Answering product/service questions

These chatbots are a key online marketing tool to allow businesses to have complete control over the conversations they have with their customers. This way, they can ensure that each interaction is personal and relevant to the customer. A blue tick sign will allow customers to ensure they only interface with bots that Viber has verified. This adds another layer of trust for the customer.

Customers can also mute or unsubscribe from chatbot messages, so they have control over the messages they receive, ensuring they only get the relevant ones. With so many features of using chatbots, the sky is really the limit.

Viber Case Studies

With 81% of people preferring brands that use their preferred communication channels to reach them, it’s no surprise that Viber is quickly becoming a go-to communication channel for businesses. Comfy enhanced their communication using Viber, resulting in a 30% increase in their conversion rates (compared to SMS messaging) and an increase of 10% in their turnover.

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For a retailer of household appliances, this process allowed Comfy to use Viber in a way that was genuinely non-intrusive for their customers. They also reduced the issue of abandoned shopping carts which is always essential for an e-commerce business.

In another case study, used Viber to send exclusive fashion content to their audience. The business used a branded sticker pack to natively connect with its audience in a fun and personal way.

These were some of the results experienced:

  • Increase of 330% in their Facebook followers
  • Increase of 420K+ in their bot subscribers
  • Increase of 495K+ in their sticker pack downloads

They also used one-to-one messages to send special offers and product information to their subscribers. For a brand that specializes in wellness, entertainment, and provides life advice, Viber was the perfect solution for them to reach their target audience.


Gone are the days when businesses could rely on a one-size-fits-all approach to customer communication. To stay competitive, companies need to embrace new technologies that allow them to reach their customers on their own terms. Viber provides businesses with the tools they need to engage with customers in a more personal and efficient way. With Viber Business Messages, companies can send messages directly to their customers’ inboxes. And with Viber API and chatbots, businesses can automate their customer interactions.

Get recognized with a verified business account on Viber and create a branded experience for your customers by sharing verified updates,reminders, and alerts with interactive two-way messaging. With Viber Business Messaging, you only pay for delivered messages, making it a highly cost-effective channel using up to 1,000 characters. Offer personalized business communication going past the 160-character limit SMS offers and connect with a global user base of 1.1 billion.

#LetsGupshup to know more.

Renu Sharma
Renu Sharma is the Founder of marketing and development company, Tanot Solutions. The company helps business, brands, start-ups get more exposure in their niches. When not working, she loves to polish her marketing knowledge and skills, and watch interesting web series.

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