Everything You Wanted to Know about Google’s Business Messages

Google Business Messages (GBM) enables the messaging option for a listing on Google search, Maps, and Ads. It can be accessed on any device—mobile phone, tab, laptop—and on any platform, be it Android or iOS or Windows. With customers increasingly preferring messaging over voice calls to engage with brands, GBM enables multiple customer touch points that can simplify the customer connect for brands and vice-versa.

Read on to know more about the key strengths of Gupshup in terms of designing and developing GBM solutions for brands, to enable endearing experiences for customers and brands, alike.