• Enables an easy representation of your business with quick responses
  • New smart replies
  • Visual product carousels
  • Unique welcome messages
  • Smooth transition from automated replies to a customer service agent

Customer Interaction

  • Helps brands connect with their customers and solve queries quicker
  • Available on mobile websites
  • Smart automated replies paired with live agents
  • Promoting innovative ways in which communication tools can be used on search

Lead Generation

  • Gives you a medium to run and manage your customers towards your business
  • Create and compete for your share of audience attention
  • Expand Google Business Messages in maps, search, phone dialers, and brand assets
  • Integrate Google Business Messages directly with service platforms

Experience true conversational commerce with Google Business Messages

Google Business Messages Banner

Connect with people searching for you

Quick replies for FAQ Icon

Quick replies for FAQ

Build a quick reply chatbot for all your frequently asked business queries

Reduction in Customer Support wait time Icon

Reduction in Customer Support wait time

FAQ chatbots and live agents on chat help reduce customer support wait time

Ease of access Icon

Ease of access

Enables quick access through simple Google search at all times

Smart Assistance Icon

Smart Assistance

Helps customers view products with the help of engaging features such as carousels, suggested replies and photos

Engage customers through seamless automation and start building solutions with our Messaging API

Global reach with enterprise reliability Icon

Global reach with
enterprise reliability

Help enterprises engage across channels worldwide with direct carrier connections.

One platform, multiple channels Icon

One platform,
multiple channels

A single API to access every communication channel your customers use.

World-class support and Regulatory Compliance Icon

World-class support and
Regulatory Compliance

24/7 support for you and your team built for international laws and regulations.

Talk to the experts

Google Business Message API FAQ

Google Business Message is a conversational messaging channel that combines entry points on Google Search, Maps, Ads phone dialer and brand owned assets such as websites to create rich, asynchronous messaging experiences that delight customers and drive more business results. With Google Business Messages, your customers can click the ‘Message’ button presented within the search results to start a conversation with your company. It gives your business the ability to be available for your customers when they are looking for you/your services.

Yes, there is an API for Google Business Message. It enables customers to message your business from Google Search directly. It provides an easy and direct conversational channel to customers from numerous entry points such as Google Maps, Search, Ads, phone dialer and brand websites.

With 2 trillion global searches on its search engine each year, Google has become the de-facto gateway to the world. You can connect with your customers that search for keywords related to your business via Google Business Messaging. Google Business Message API makes it easier to acquire them as customers, sell them products and services and provide support to them. We enable better customer engagement through conversational messaging, powering over 6 billion messages per month.

With a Google Business Messaging API, businesses can get featured in local searches, organic searches, answer cards and integrate with third-party tools like ordering, delivery tracking, customer support, etc. You can also provide competent assistance to customers to view products with the help of attractive features such as carousels, suggested replies, videos, and images.

Google Business Messages provides a simple, frictionless way for customers to connect with your business. It enables a straightforward representation of your business with quick responses via new smart replies, visual product carousels, unique welcome messages. With Gupshup Google Business Message API, you can transition from automated replies to a customer service agent handover smoothly.

Leverage Google Business Message to connect with your customers and solve queries faster. Be available on mobile websites with smart, automated replies paired with live agents. You can promote innovative ways in which communication tools can be used on Google search engines. The Google Business Messages API also gives you a medium to manage your customers and drive them towards your business. Expand business messages on Google Maps and Google Search and integrate Business Messages directly with your service platforms.

Deploying GBM or Google business messages has no impact on your existing channels. GBM adds an extra channel for serving the customers from the listing in Google Search, Maps, and Ads.

Gupshup can help enable the "GBM Messages" option for the listing on Google search, maps, and Ads to the individual stores. Thus enabling your customers to easily communicate with each store.

Gupshup being a partner for Google, helps you with all the approvals and clearances required from Google, besides handling the technical set up and installation processes and integration with your live agent system. If you do not have a live agent system running, we can provide one along with the GBM implementation.

Parameter GBM Web Chat
Chat History Persistence Brands or consumers can respond to each other up to a duration of 30 days Short term. Users and brand cannot revert to each other after a few hours
Channels of Access Discoverable from Google Search, Ads, Maps, Website, and Dialer Discoverable from the website alone
Ease of Access Multi-pronged accessibility from search results helps consumers reach brands faster Requires the user’s presence on the website that could potentially drive the prospects away
  • Chat history persistence - GBM’s chat history persistence enables brands and customers to respond to each other up to a duration of 30 days.On web chat, conversations cannot be continued after a few hours.
  • Multiple discovery points - GBM chatbots are discoverable from multiple channels, like google search, Ads, Maps, Websites and Phone dialers whereas web chatbots are discoverable only from websites. Thus, enabling brands to reach more customers.
  • Ease of Access - Multi-pronged accessibility of GBM from search results helps consumers reach brands faster. This is another advantage over web chat which requires a user's presence on the website to initiate a conversation.

GBM chat history persists for a period of 30 days. This gives brands time to strategize on catering to the unsuccessful leads and re-engage with them to improve the conversion rate. For example, when leads stop engaging with a brand after knowing that the products of their choice were out of stock, the brands can immediately restock and reconnect.

Yes, GBM being a smartphone-first product is accessible to iOS users through Google Maps, Google Ads, and Google Search.

All the conversations from the user devices to Google's server and in the subsequent stages that involve the Gupshup server, are fully encrypted. Brands shall be responsible for processing the user information in accordance with their privacy policies.

There is no extra cost associated with the enablement of the chat option. It is an additional engagement channel that the brands can leverage to up their conversion rates.

Please wait

Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.

API.ai tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- Smooch.io and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to devsupport@gupshup.io