Launching a powerful tool to build advanced chatbots in minutes - Auto Bot Builder Sign up for early access

How CredR integrates the offline and online user experience seamlessly

On May 02, 2022

Presenters

Notes

In episode 19 of the Conversational Messaging podcast, Vitasta Kaul, Associate VP of Marketing at CredR, engages with Srinivas Vijayaraghavan, VP of Marketing at Gupshup and talks about the various ways in which CredR seamlessly integrates their offline shopping experience with their online presence. 

A solid customer data platform, in the backend, where a lot of this information, this enrichment of consumer information is present. And then you create an omni-channel engagement strategy. You have your website, you have an app, but you also try to get consumers to have two-way conversations with you, typically on messaging apps.

Vitasta 

She highlights the fact that with so many messaging and media platforms, even in the automobile industry, it becomes essential that brands use them thoughtfully without overburdening their customers with messages. Bringing a set strategy into place is key to great messaging and Vitasta further explains this process. 

Recommended Resources

Blog

Move beyond vanilla gamification; Immersive and Engaging Conversational Gamification is here

How gamification using Conversational AI builds engagement for customers
Read More >
Webinar

[Demo] Agent Assist: Help customers with live chat on messaging channels

Customers today expect businesses to be there for them on messaging apps. Learn why and how...
Read More >