In episode 19 of the Conversational Messaging podcast, Vitasta Kaul, Associate VP of Marketing at CredR, engages with Srinivas Vijayaraghavan, VP of Marketing at Gupshup and talks about the various ways in which CredR seamlessly integrates their offline shopping experience with their online presence.
A solid customer data platform, in the backend, where a lot of this information, this enrichment of consumer information is present. And then you create an omni-channel engagement strategy. You have your website, you have an app, but you also try to get consumers to have two-way conversations with you, typically on messaging apps.
She highlights the fact that with so many messaging and media platforms, even in the automobile industry, it becomes essential that brands use them thoughtfully without overburdening their customers with messages. Bringing a set strategy into place is key to great messaging and Vitasta further explains this process.