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A Global Bank improves customer engagement and up-sell, cross-sell capability with Gupshup

Gupshup offered the Global Bank an interactive two-way messaging service through a Single API, with features such as ‘Opt-out’ and ‘Opt-in’. Gupshup also provided a fully managed solution for WhatsApp, making sure the bank could talk to their customers on a platform they’re most comfortable with.

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