Browse Category by Chatbots
Chatbots, Food & Beverage, WhatsApp Business API, WhatsApp Commerce

WhatsApp Chatbots For The Foodtech Industry

COVID and the lockdown across the country that followed in its wake has left an indelible mark on the foodtech companies. For starters, not only did businesses struggle to get their usual restocking, but their employees had no time off either as they attempted to keep themselves afloat as much as possible. Around the world, most businesses have turned to conversational messaging, for more customer engagement and retention. However, restaurant businesses have been a step ahead in adopting text-based conversations with customers with companies such as Swiggy and Zomato leading the way in terms of customer engagement experience.

The food industry is a very competitive one. There have been many small companies that have gone out of business due to larger, more powerful businesses stealing their customers. As a mobile/food app marketer, you need to have a user retention strategy in place to keep your users engaged and keep them using your app again and again.

WhatsApp as a messaging channel has been gaining a lot of traction because of its wide range popularity and easy-to-use interface. WhatsApp chatbots are also garnering attention for offering a frictionless customer experience. When setting WhatsApp chatbots as your new business communication channel, the first important step is to clearly communicate how both existing and potential customers can contact your business when required with a well-organized awareness campaign.

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Chatbots, Healthcare, WhatsApp Business API, WhatsApp Commerce

Role Of WhatsApp Chatbots In Healthcare

The healthcare industry is under a lot of pressure lately, especially due to COVID and its ripple effects. The way hospitals traditionally conduct business isn’t enough to deal with the current demands being placed on the system by an increasing number of people who are looking for quality healthcare without the face-to-face barriers that prevent so many from seeking treatment. How can something be done about this?

Well, in large part the answer lies in better ways to reach patients than relying on traditional platforms like landlines and even SMS when you consider that a person checks their phone as many as 23 times each day which means there’s nothing more likely to grab someone’s attention than a text message. Healthcare sector needs to think about whether or not their target audience uses messaging services and then take the time to converse with those who happen to use them on a regular basis. This form of digital engagement is an excellent way for people to get the service they need in the moment that they need it most: when people are online.

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Chatbots, Logistics, WhatsApp Business API, WhatsApp Commerce

WhatsApp Chatbots For The Supply & Logistics Industry

Softwares with automated updates are changing the way users communicate via technology. An industry which is growing leaps and bounds is the supply and logistics industry. According to ICRA, the Indian logistics sector will grow 8-10% annually, surpassing the five-year CAGR that preceded it.

The demand for auto-updated software and 24*7 customer assistance at an affordable price is driving the increasing need for chatbots. Additionally, digital assistants’ learning algorithms to develop human-like conversational experiences is now a core competency that many top companies need in order to streamline their support procedures. A report by MarketsandMarkets on the Chatbot Market states that the market size will grow to USD 9.4 billion by 2024 at a CAGR of 29.7%. With such a surge expected in the future, sectors like logistics are increasingly turning to digital assistants, chatbots and virtual assistants in order to implement real-time communication technology. And what better platform to integrate your business chatbot on than the most popular messaging channel in the world; WhatsApp!

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Chatbots, Conversational Messaging

2022 Conversational Messaging Innovations

Today, the four biggest messaging micro-platforms (provided by Facebook and Google) have more active users than the four biggest social media platforms: Facebook, Twitter, Instagram, LinkedIn. Looking at this global trend, it seems evident we’ll be seeing an increase in 2022 in A2P messages sent from businesses and organizations to consumers. As things are now today, most business-directed messages sent to people are one-way but consumers want the ability to reply back.

Conversational messaging has made consumer self-service much easier and more convenient. Thanks to new technologies, customers can quickly have a simple conversation in order to find information about products and services they are interested in for example. This technology has been paving the way for faster, more satisfied interactions between companies and their customers.

Gupshup has been on an innovative drive when it comes to Conversational Messaging. In this blog, we highlight the core developments we have made in the area the past year, keeping in mind the trends for 2022.

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Chatbots, Travel, WhatsApp Business API, WhatsApp Commerce

WhatsApp Chatbots For The Travel & Tourism Industry

When was the last time a travel agency booked your flight or a hotel room for you? Travel agencies did this back in the day, but that needed to make way for something more convenient and less stressful! These days instead of checking with travel agencies or standing in long queues, we simply type in a few keywords and the second we reach our destination we already know what’s ready and waiting for us.

Chatbots are the new travel assistants. You can ask them generic questions as well as specific queries. All the questions are answered with equal elan and minimal turnaround time. This is possible only because of the development in technology and businesses being open to integrating the same in their operations. Chatbot integrations have become a must for any industry that wants to reduce their operational costs involved in customer support and customer interface. Be it real estate, fintech, edtech or the travel industry.

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Chatbots, Conversational commerce, D2C, E-commerce, WhatsApp Business API, WhatsApp Commerce

Power Of WhatsApp Chatbots In E-commerce

The development of smartphones has given e-commerce companies a much easier way to use mobile messaging to get their brands across. Now, instead of waiting for people to come looking for them, businesses are targeting individuals directly through messaging apps such as Facebook Messenger, Instagram Stories and WhatsApp. And when it comes to the business potential behind WhatsApp chatbots and Facebook Messenger marketing, it makes sense that in terms of profitability and numbers, WhatsApp is currently the top messenger platform.

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Chatbots, Fintech, WhatsApp Business API, WhatsApp Commerce

Build A WhatsApp Chatbot For Fintech

With the evolution of AI and its implementation across various domains, chatbots have emerged as one of the most important tools to improve the user experience for businesses across the globe, including fintech. Like every other major sector of the economy, fintech is an area that is a big beneficiary of the boons of AI. A study conducted by Deloitte emphasised the importance of digitisation in the fintech sector as the industry continues to grow and embrace mobile-centric customer experiences.

A chatbot is a conversational computer program designed to interact with humans with several  input and output methods, like text, voice, touch, and gesture. Chatbots online have become a very common and in-demand function for websites, portals, and platforms in 2021.

So, how do chatbots work, and how can it boost conversational fintech capabilities? Let us understand all this and more.

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Chatbots, Conversational AI, Conversational Messaging

What is a Chatbot – A Complete Guide

Chatbots online have become a very common and in-demand function for websites, portals, and platforms in 2021. With the evolution of AI and its implementation across various domains, chatbots have emerged as one of the most imperative tools to improve the user experience for businesses across the globe.

The widespread use of chatbots has only made it clear how important they are in today’s day and age. For instance, a recent survey by Invespcro pointed out that over 67% of global consumers have in some way interacted with a chatbot. Another study from Drift also highlighted that over 40% of consumers worldwide use conversational marketing tools like chatbots to make purchases online.

So, how do chatbots work, and how can you use them to boost your business capabilities? Let us dive in.

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Chatbots, Conversational Messaging, Healthcare, SMS API, WhatsApp Business API

Importance Of Conversational Messaging In Healthcare

Every patient comes with their set of different health issues but does not get the specialised attention and care that they deserve. In such scenarios, message-based interactions make them feel that their healthcare provider is always with them, and is just one ping away.

What conversational chat provides is continuous and personal access to healthcare whenever needed, making it easy for patients to access their care at a pace that works best for them. They no longer have to feel as if they have to travel from doctor to doctor each time they need a check-up or have a question about one of their vitals! This has been shown to reduce the number of visits required by those who don’t live within reasonable proximity of a health center or hospital.

Enter – healthcare bots

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Chatbots, Conversational AI, NLP

Why Brands Should Leverage Multilingual AI Chatbots

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”

–Nelson Mandela

Multilingual AImultilingual chatbot…multilingual AI bot platform

In the world of customer support, these terms are cropping up with increasing regularity.

But what is multilingual AI?

Why should today’s brands consider multilingual AI for customer support?

What are the benefits of a multilingual AI bot platform?

In this detailed guide, we cover all these aspects of multilingual AI that brands often wonder about.

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