In earlier times, the only two mass marketing tools used by enterprises were either SMS or cold calls. Today SMS usage is very different from what it was earlier. It is more focused and fulfills an established need at the right moment by leveraging the power of APIs.
APIs (application programming interface) are the building blocks for developers to integrate new features in their applications. They provide large and smaller enterprises the ability to integrate their application with an omnichannel communication portal, which has access to data and voice messaging tools. SMS APIs are well-defined software interfaces that are used to allow web applications to easily send and receive text messages through logic written for standard web frameworks.
A reliable SMS API gateway will optimize enterprise communication, thereby making it more flexible for high transfer and delivery of messages. Furthermore, sending bulk messages expands the base of consumers at a lower cost and increases the scalability of brands. If you want to integrate an SMS API gateway for SMS marketing, then you can take advantage of a third-party CPaaS portal.
The old days of “spray and pray” or “batch and blast” marketing are long gone. In the past, marketers used to send out bulk advertisements, emails, or other forms of communications out to a huge group of people (spray). Then they would hope (pray) that the message would motivate at least some entities in the broad audience to show interest in the brand’s offerings, or even better – buy these offerings. Marketers paid no attention to personalisation, audience segmentation, or the measurement of metrics, such as conversion tracking or ROI.
The problem with this hit-and-miss approach?
The message got lost in a lot of noise, and therefore went unnoticed. In short, a lot of effort for very little reward.
Fortunately, modern brands and their marketing teams no longer have to rely on spray and pray marketing to get their message across. If anything, they can send personalised messages at scale to a captive audience and engage in meaningful, one-on-one conversations that are more likely to lead to conversions, sales, and customer loyalty and advocacy. And one of the most powerful mediums to achieve these goals is mobile SMS marketing.
Every patient comes with their set of different health issues but does not get the specialised attention and care that they deserve. In such scenarios, message-based interactions make them feel that their healthcare provider is always with them, and is just one ping away.
What conversational chat provides is continuous and personal access to healthcare whenever needed, making it easy for patients to access their care at a pace that works best for them. They no longer have to feel as if they have to travel from doctor to doctor each time they need a check-up or have a question about one of their vitals! This has been shown to reduce the number of visits required by those who don’t live within reasonable proximity of a health center or hospital.
Enter – healthcare bots
Some cool facts about mobile phones:
In 2017, a U.S. survey found that 46% of people check their phones before they even get out of bed. Another discovered that the average person checks their phone 160 times a day. From these facts, it’s obvious that the use of mobile phones – particularly Internet-enabled smartphones – has exploded over the past few decades. This creates many rich opportunities for brands and marketers to connect with their audience.
And for this, SMS marketing is ideal.
65% of marketers say that SMS marketing is a “very effective” method for them, and this guide will explain why.
The “API economy” has transformed the world of software development and technology. The use of APIs or Application Programming Interfaces allows separate software components to communicate effectively without the inherent incompatibility issues created by different software platforms. Simply put, APIs allow multiple applications to connect, “talk” to each other, and access and share business-critical data. APIs empower companies to build, deploy and scale products and services faster and more easily than before.
There are thousands of APIs out there, and one of the most popular and powerful is SMS API. Like other APIs, an SMS API also provides enhanced connectivity, data access, agility, and scalability. It specialises in the programmatic sending of short messages via an SMS gateway.
Continued advancements in technology have enabled us to send and receive images, videos, gifs, music and much more, allowing us to engage in the most interactive manner possible. Despite all other modes of communication, mobile messaging has remained and continues to be a preferred method of communication even today. Let’s take a look at how messaging has evolved and revolutionized the way we interact.
Mobile messaging channels have provided an easy means of connection between brands and their respective customers. Research suggests that Conversational AI messaging will approximately reach a valuation of USD 32.62 Billion by 2030. This rise is expected as brands are moving towards providing a “chat-first” strategy wherein users can connect with brands from the place of their comfort and experience the brand’s services before they start purchasing products or services from them.
There are various conversational messaging platforms available for brands to connect with their customers. However, more options also lead to more confusion as to which platform will perform best for your business size and vertical. Whether you are a small dropshipping business owner, top-level executive of a banking and financial institution, operate a travel company, or a marketing director for a travel and tourism enterprise, there is an omnichannel conversational solution for all businesses.
SMS-based communication has been the cornerstone of marketing for brands for a long time. Over the years, user engagement with SMS has been steadily declining as text-only messaging is not sufficiently interactive for users. Other channels of communication have emerged which are highly engaging and user-friendly. RCS is one such medium where the interaction between the users and brands is not only engaging but also supports end-to-end automation.
RCS Business Messaging (RBM) allows the deployment of industry-specific automated chatbots on the RCS channel. RBM also enables brands to interact with users with an advanced version of the SMS.
Technology has revolutionized the way we communicate. With rich media and interactivity in messaging, brands will be able to increase customer engagement using chatbots and artificial intelligence (AI). Taking a step ahead from SMS, RCS Business Messaging (RBM) is touted to be an emerging player in the mobile messaging space with its ability to reshape and revitalize the way we communicate. Therefore, it will be playing a major role in the future of IP messaging.
Thirty years since it first arrived on the scene, SMS is still the dominant messaging channel, with more than 2 trillion messages sent annually. One of the reasons SMS is still popular for application-to-person (A2P) messaging is the ease of reaching any phone in any region across the economic and global strata. It is a native messaging capability that every phone has. SMS is also favored from a regulatory point of view in many countries with highly regulated industries like BFSI using SMS for informational and transactional notifications.
Gupshup empowers enterprises to deliver text messages to 195 countries through a cost-effective and single programmable API and harnesses the power of a simple SMS as a medium to communicate with their target customers.