Thirty years since it first arrived on the scene, SMS is still the dominant messaging channel, with more than 2 trillion messages sent annually. One of the reasons SMS is still popular for application-to-person (A2P) messaging is the ease of reaching any phone in any region across the economic and global strata. It is a native messaging capability that every phone has. SMS is also favored from a regulatory point of view in many countries with highly regulated industries like BFSI using SMS for informational and transactional notifications.
Gupshup empowers enterprises to deliver text messages to 195 countries through a cost-effective and single programmable API and harnesses the power of a simple SMS as a medium to communicate with their target customers.